In this episode of B2B Marketing Futures, Joaquin Dominguez brings together five senior marketing leaders to explore the evolving definition of the Ideal Customer Profile (ICP). From the rise of anti-ICPs to the challenges of operationalising segmentation across global teams, this conversation goes deep into what it takes to truly understand and reach your best-fit customers in 2025. Featuring insights from: <ul><li> Sophia Martin, Group Product Marketing Manager at Confluent</li><li>Antony Chang, Regional Marketing Leader at Brightcove</li><li>Jonah Youdeem, Product Marketing Director at Eightfold</li><li>Sush Koka, Director of Product Marketing at Bamboo Rose</li><li>Vivian Jordan, Senior Product Marketing Manager at Cornerstone on Demand</li></ul> Tune in for practical strategies, real-life stories, and smart frameworks for refining your ICP and navigating growth in today’s complex B2B landscape.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.