Why do B2C campaigns often feel more human, emotional, and effective—while B2B gets stuck in jargon and sales-speak? In this episode, Joaquin Dominguez brings together three seasoned marketers to explore how B2B can break free from the usual playbook.

Featuring:

LeTisha Shaw – Former Director of Product Marketing at UserTestingFelipe Moreno – Senior Web Growth Manager at ZendeskLorraine Bellon – Senior Product Marketing Manager at Fastly

They unpack the rise of brand storytelling, the power of consistent creative across the funnel, and how to make emotional resonance drive measurable results. From landing page experiments to social media cohesion, this is a masterclass in B2B creativity with real-world tactics.

🔊 Tune in to hear why today’s best B2B brands are embracing their inner B2C—and what that means for your next campaign.

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