My guest today is music marketing strategist, speaker, author, and the founder of Cyber PR, Ariel Hyatt. Known for her bold ideas and practical strategies, Ariel has helped thousands of independent musicians and creative entrepreneurs craft sustainable careers over the course of two decades.
Ariel has always been at the forefront of music promotion, and she continues once again with her new book From Buzz to Bond: How to Stop Chasing Hype & Build a Lasting Music Career.
In it she introduces the concept of Bond Marketing, a 10-step system known as the Bond Marketing Funnel. It’s designed to help musicians move beyond simple social reach and build deep, lasting fan relationships.
During the interview we spoke about navigating changes in the new music business, addressing artist burnout, exploring the bond marketing funnel, the importance of fan sanctuaries, and much more.
I spoke to Ariel from her home in New York City.
Ariel has also appeared on Episode 55, 130 and 371.
Additional Resources:
Learn more about Ariel and CyberPR at https://cyberpr.com, https://www.facebook.com/arielcyberpr, https://www.instagram.com/cyberpr/,
–
(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1
Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook
Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com
Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/
Discover more mixing courses: https://www.bobbyowsinskicourses.com/
Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/
Follow me on IG: https://www.instagram.com/bobbyowsinski/
Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social
--
In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.
================