In this episode, Tara Bryan sits down with Jackie Wheeler, founder of JackieStyle Image & Branding Agency, to explore her journey from passionate stylist to business owner. Jackie has spent over 30 years helping women in the spotlight refine their style, image, and brand, and now she’s looking toward the future—how to scale a service-based business while maintaining personal impact.
She shares her evolution from 1:1 consulting to workshops and the thought process behind packaging expertise into scalable offers. If you're an expert, coach, or consultant looking to grow beyond trading time for money, this conversation is full of insights on personal brand, decision fatigue, and business scalability.
💡 Key Takeaways from This Episode:
✔️ How Jackie turned her passion for style into a business
✔️ The role of decision fatigue in personal branding
✔️ Overcoming the challenges of scaling a one-on-one business
✔️ The importance of first impressions for professionals
✔️ How Jackie is exploring scalable offers beyond 1:1 client services
👉 Listen in for expert insights and strategies on how to scale with style!
📌 Episode Chapters0:00 - Welcome & Introduction
1:10 - Jackie’s Background: From Passion to Business
3:45 - The Psychology Behind Personal Style
6:30 - The Transition from 1:1 Services to Group Workshops
9:15 - Scaling a Service-Based Business Without Losing Impact
12:40 - The Power of First Impressions & Branding
15:00 - Books & Resources Jackie Recommends
17:10 - Where to Connect with Jackie & Free Gift
18:30 - Closing Thoughts & Final Takeaways
🔗 Resources & Mentions📖 Books Recommended by Jackie Wheeler:
The Go-Giver by Bob Burg, John David MannThe Compound Effect by Darren Hardy🎁 Jackie’s Free Gift: A personal Style Guide for listeners!
🔗 Download it here: jackiestyle.com/freegift
📸 Follow Jackie on Instagram for more style tips & inspiration:
🚀 Connect with Us🔔 Subscribe for more expert insights on scaling your business!
📩 Have a question or topic suggestion? Drop it in the comments!
🔥 Want to build a scalable online business? Checkout our free Scalable Expert Assessment at www.taralbryan.com
🔗 Don’t forget to like, comment, and share this episode with a fellow expert looking to scale with style! 💫
Mentioned in this episode:
https://taralbryan.com/step/15-learn-to-scale-call