Here are three things you’ll learn in this episode:

 

1. Challenges and Rewards of SEO: Dustin discusses the challenges of SEO in highly competitive industries like law and healthcare, where large budgets and fierce competition make ranking difficult. However, he also highlights the rewarding nature of working with local businesses, where small changes can lead to immediate, noticeable improvements in search rankings and customer acquisition. He emphasizes the importance of data-driven results and the need to address any external factors that could affect SEO performance.

 

2. Client Selection and Value: Dustin emphasizes the importance of choosing clients where they can provide real value. He highlights the scenario where a client asks for something very straightforward (like a simple WordPress issue) but still values the service, as it allows the business to help clients focus on what they do best while Wormwood handles the technical work.

 

3. The Role of AI in Content Creation: Dustin talks about how they use AI to assist with content generation, particularly for SEO and writing. While AI is helpful for drafting, they stress that human oversight is crucial for editing, ensuring logical flow, and keyword optimization. He also sees AI as an opportunity for high-quality work to stand out against over-reliance on AI tools by others.

 

About Dustin Peterson and Wormwood SEO:

 

- Website: https://www.wormwoodseo.com/

- LinkedIn: https://www.linkedin.com/in/dustinpeterson/

 

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