Here are three things you’ll learn in this episode:

 

1. Curiosity and Growth in Career: Jimi’s career progression, from agency work to becoming VP, stemmed from their curiosity about understanding client needs and problem-solving. This led to a career in creative direction and later into leadership roles, driven by a desire to help clients with effective strategies.

 

2. Managing People and Staying Involved: Balancing leadership responsibilities and staying connected with the creative work is a challenge. Jimi emphasizes the importance of managing personalities while also maintaining hands-on involvement in the creative process to build trust and ensure effective leadership.

 

3. Communication and Organizational Structure: Thrive shifted to a matrix organizational structure, dividing clients into smaller, manageable teams for closer collaboration and better communication. This change, along with the development of detailed communication procedures, has helped ensure clarity and consistency across the agency.

 

About Jimi Gibson and Thrive Agency:

 

- Website: https://thriveagency.com/

- LinkedIn: https://www.linkedin.com/in/jimi-gibson/

 

✨Sponsors✨

 

Penji, the human first creative subscription service for agencies and teams.

 

Enter code for 15% off your first month: FULLYMANAGED15

 

Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast