Here are three things you’ll learn in this episode:

 

1. Building and Managing a Team: Garrett emphasized the importance of creating a strong team by filling skill gaps with specialized talents. He discussed how his role has shifted from hands-on implementation to focusing on project management, delegation, and strategic decision-making to help his business grow and align with client needs effectively.

2. Navigating Social Media's Dual Role: Garrett addressed the challenges of balancing professional use of social media with personal well-being. He shared strategies like using productivity tools to limit consumption, curating meaningful content, and encouraging his team to analyze social media trends critically for professional insights while avoiding excessive engagement.

3. Customized Approaches for Content Creation and Outreach: Garrett recommends tailoring content and ad campaigns to specific platforms (e.g., Instagram, TikTok) instead of using one-size-fits-all strategies. He emphasizes prioritizing platforms and channels based on client goals and audience demographics, and focus on transparent communication to set realistic expectations.

 

About Garrett Adkins and Impact Media:

 

- Website: http://impactagency.io/

- LinkedIn: https://www.linkedin.com/in/garrettadkins/

 

✨Sponsors✨

 

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Enter code for 15% off your first month: FULLYMANAGED15

 

Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast