Here are three things you’ll learn in this episode:

 

1. Transition to SEO and the Pay-for-Performance Model: The innovative "pay-for-performance" model emerged from Kevin’s desire to provide measurable results, charging clients only when their chosen keywords rank. This approach differentiates Green Banana SEO from competitors and instills trust by focusing on outcomes rather than processes.

2. Strategic Approach to Keywords and Client Success: Kevin emphasized that SEO success depends more on keyword competitiveness than industry difficulty. For instance, ranking for niche, low-competition keywords can yield significant value for specific clients.  

3. Embracing AI as a Tool for Efficiency: Kevin emphasizes that AI is an invaluable tool for improving efficiency in tasks such as SEO copywriting, data analysis, and streamlining repetitive processes. He explains that, while AI accelerates work and minimizes errors, it is not a replacement for human creativity or judgment, but rather an enhancement that allows professionals to focus on more complex aspects of their roles.

 

About Josh Webber and Big Red Jelly:

 

- Website: https://greenbananaseo.com/

-  LinkedIn: https://www.linkedin.com/in/kevincharlesroy/

 

✨Sponsors✨

 

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Enter code for 15% off your first month: FULLYMANAGED15

 

Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast