Alberto Gutiérrez, the founder and CEO of tours and activities marketplace Civitatis, had no business plan when he set out to build the company.

Asked for his advice for travel startups, Gutiérrez attributed the success of the Spain-based platform, which was founded in 2008, to his ability to do a little of everything from coding and finding partners to accounting.

"I always see this as the key to my success but it is not easy to replicate," he said during an interview in the PhocusWire studio.

Since founding Civitatis, he has built up the brand, attracted significant investment and expanded to Latin America. Most recently, the company struck a partnership with Rappi, which saw the Latin American super app launch a tours and activities vertical as part of Rappi Travel. 

Now the company wants to build on its presence in Latin America where Gutiérrez sees huge opportunity through Rappi's 50 million users and a population that tends to travel locally, he said.

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