Before a power crew rolls out to check a transformer, sensors on the grid have often already flagged the problem. Before your smart dishwasher starts its cycle, it might wait for off-peak energy rates. And in the world of autonomous vehicles, lightweight systems constantly scan road conditions before a decision ever reaches the car’s central processor.These aren’t the heroes of their respective systems. They’re the scouts, the context-builders: automated agents that make the entire operation more efficient, timely, and scalable.Cybersecurity is beginning to follow the same path.In an era of relentless digital noise and limited human capacity, AI agents are being deployed to look first, think fast, and flag what matters before security teams ever engage. But these aren’t the cartoonish “AI firefighters” some might suggest. They’re logical engines operating at scale: pruning data, enriching signals, simulating outcomes, and preparing workflows with precision."AI agents are redefining how security teams operate, especially when time and talent are limited," says Kumar Saurabh, CEO of AirMDR. "These agents do more than filter noise. They interpret signals, build context, and prepare response actions before a human ever gets involved."This shift from reactive firefighting to proactive triage is happening across cybersecurity domains. In detection, AI agents monitor user behavior and flag anomalies in real time, often initiating mitigation actions like isolating compromised devices before escalation is needed. In prevention, they simulate attacker behaviors and pressure-test systems, flagging unseen vulnerabilities and attack paths. In response, they compile investigation-ready case files that allow human analysts to jump straight into action."Low-latency, on-device AI agents can operate closer to the data source, better enabling anomaly detection, threat triaging, and mitigation in milliseconds," explains Shomron Jacob, Head of Applied Machine Learning and Platform at Iterate.ai. "This not only accelerates response but also frees up human analysts to focus on complex, high-impact investigations."Fred Wilmot, Co-Founder and CEO of Detecteam, points out that agentic systems are advancing limited expertise by amplifying professionals in multiple ways. "Large foundation models are driving faster response, greater context and more continuous optimization in places like SOC process and tools, threat hunting, detection engineering and threat intelligence operationalization," Wilmot explains. "We’re seeing the dawn of a new way to understand data, behavior and process, while optimizing how we ask the question efficiently, confirm the answer is correct and improve the next answer from the data interaction our agents just had."Still, real-world challenges persist. Costs for tokens and computing power can quickly outstrip the immediate benefit of agentic approaches at scale. Organizations leaning on smaller, customized models may see greater returns but must invest in AI engineering practices to truly realize this advantage. "Companies have to get comfortable with the time and energy required to produce incremental gains," Wilmot adds, "but the incentive to innovate from zero to one in minutes should outweigh the cost of standing still."Analysts at Forrester have noted that while the buzz around so-called agentic AI is real, these systems are only as effective as the context and guardrails they operate within. The power of agentic systems lies in how well they stay grounded in real data, well-defined scopes, and human oversight. ¹ ²While approaches differ, the business case is clear. AI agents can reduce toil, speed up analysis, and extend the reach of small teams. As Saurabh observes, AI agents that handle triage and enrichment in minutes can significantly reduce investigation times and allow analysts to focus on the incidents that truly require human judgment.As organizations wrestle with a growing attack surface and shrinking response windows, the real value of AI agents might not lie in what they replace, but in what they prepare. Rob Allen, Chief Product Officer at ThreatLocker, points out, "AI can help you detect faster. But Zero Trust stops malware before it ever runs. It’s not about guessing smarter; it’s about not having to guess at all." While AI speeds detection and response, attackers are also using AI to evade defenses, making it vital to pair smart automation with architectures that deny threats by default and only allow what’s explicitly needed.These agents are the eyes ahead, the hands that set the table, and increasingly the reason why the real work can begin faster and smarter than ever before.References1. Forrester. (2024, February 8). Cybersecurity’s latest buzzword has arrived: What agentic AI is — and isn’t. Forrester Blogs. https://www.forrester.com/blogs/cybersecuritys-latest-buzzword-has-arrived-what-agentic-ai-is-and-isnt/ (cc: Allie Mellen and Rowan Curran)2. Forrester. (2024, March 13). The battle for grounding has begun. Forrester Blogs. https://www.forrester.com/blogs/the-battle-for-grounding-has-begun/ (cc: Ted Schadler)________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website.
Cyber threat intelligence (CTI) is no longer just a technical stream of indicators or a feed for security operations center teams. In this episode, Ryan Patrick, Vice President at HITRUST; John Salomon, Board Member at the Cybersecurity Advisors Network (CyAN); Tod Beardsley, Vice President of Security Research at runZero; Wayne Lloyd, Federal Chief Technology Officer at RedSeal; Chip Witt, Principal Security Analyst at Radware; and Jason Kaplan, Chief Executive Officer at SixMap, each bring their perspective on why threat intelligence must become a leadership signal that shapes decisions far beyond the security team.From Risk Reduction to OpportunityRyan Patrick explains how organizations are shifting from compliance checkboxes to meaningful, risk-informed decisions that influence structure, operations, and investments. This point is reinforced by John Salomon, who describes CTI as a clear, relatable area of security that motivates chief information security officers to exchange threat information with peers — cooperation that multiplies each organization’s resources and builds a stronger industry front against emerging threats.Real Business ContextTod Beardsley outlines how CTI can directly support business and investment moves, especially when organizations evaluate mergers and acquisitions. Wayne Lloyd highlights the importance of network context, showing how enriched intelligence helps teams move from reactive cleanups to proactive management that ties directly to operational resilience and insurance negotiations.Chip Witt pushes the conversation further by describing CTI as a business signal that aligns threat trends with organizational priorities. Jason Kaplan brings home the reality that for Fortune 500 security teams, threat intelligence is a race — whoever finds the gap first, the defender or the attacker, determines who stays ahead.More Than DefenseThe discussion makes clear that the real value of CTI is not the data alone but the way it helps organizations make decisions that protect, adapt, and grow. This episode challenges listeners to see CTI as more than a defensive feed — it is a strategic advantage when used to strengthen deals, influence product direction, and build trust where it matters most.Tune in to hear how these leaders see the role of threat intelligence changing and why treating it as a leadership signal can shape competitive edge.________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website.
Getting a start in cybersecurity has never been easy — but for today’s aspiring pen testers, the entry barriers are even higher than they were a decade ago. In this conversation, Sean Martin and Marco Ciappelli sit down with Greg Hatcher and John Stigerwalt from White Knight Labs to unpack why they decided to flip the script on entry-level offensive security training.Greg, a former Army Special Operations communicator, and John, who got his break as a self-taught hacker, agree that the traditional path — expensive certifications and theoretical labs — doesn’t reflect the reality of the work. That’s why White Knight Labs is launching the Entry Level Pen Tester (ELPT) program. The idea is straightforward: make high-quality, practical training accessible to anyone, anywhere.Unlike other courses that focus purely on the technical side, the ELPT emphasizes the full skill set a junior pen tester needs. This means not just breaking into systems, but learning how to write clear reports, communicate effectively with clients, and operate as part of a real engagement team. John explains that even the best technical find is worthless if it’s not explained properly or delivered with clear guidance for fixing the issue.Greg points out that the team culture at White Knight Labs borrows from his Special Forces days — small, specialized teams where each individual goes deep on a specific domain but works in tight coordination with others. Their goal for trainees mirrors this: to develop focused, practical skills while understanding how their piece fits into bigger, complex attack scenarios.Affordability and global access are key parts of the mission. The team wants the ELPT to open doors for people who might not have thousands to spend on training. By combining hands-on labs, in-depth modules, real-world scenarios, and a tough final exam, they aim to ensure that passing the ELPT means you’re truly job-ready.For anyone considering a start in offensive security, this episode is a glimpse into a program designed to create more than just hackers — it’s building adaptable, communicative professionals ready to hit the ground running.Learn more about White Knight Labs: https://itspm.ag/white-knight-labs-vukrGuests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/______________________Keywords: sean martin, marco ciappelli, greg hatcher, john stigerwalt, cybersecurity, pentesting, training, certification, whiteknightlabs, hacking, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story
In this Random and Unscripted episode, Marco Ciappelli and Sean Martin connect the dots between AI, robotics, connected systems, and human behavior. How do machines reshape society—and how do we reshape ourselves in response? A conversation born from their latest articles.This Random and Unscripted episode is exactly what the title promises—a raw, thoughtful exchange between Marco Ciappelli and Sean Martin, sparked by their most recent written reflections. The starting point? Two timely articles. Sean unpacks the complexity of securing connected environments—what happens when devices, vehicles, sensors, and platforms become part of something bigger? It’s no longer about protecting individual elements, but understanding how they operate as “systems of systems”—intertwined, dynamic, and vulnerable. Meanwhile, Marco revisits Robbie, Isaac Asimov’s iconic robot story, to explore how our relationship with technology evolves over time. What felt like distant science fiction in the 1980s now hits closer to home, as AI simulates understanding, machines mimic empathy, and humans blur the lines between organic and artificial. The discussion drifts from cybersecurity to human psychology, questioning how interacting with AI reshapes society—and whether our own behavior starts reflecting the technology we create. Machines are learning, systems are growing more complex, and somewhere along the way, humanity is changing too. Stay random. Stay curious. ⸻ 🔹 KEYWORDS: Random and Unscripted, AI, Robotics, Generative AI, System Security, Connected Systems, Asimov, Human-Machine Interaction, Technology and Society, Autonomous Systems, AI Ethics, Cybersecurity ConversationsHosts links:📌 Marco Ciappelli: https://www.marcociappelli.com📌 Sean Martin: https://www.seanmartin.com
⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak: https://itspm.ag/itspbcweb_____________________________Robbie, From Fiction to Familiar — Robots, AI, and the Illusion of Consciousness June 29, 2025A new transmission from Musing On Society and Technology Newsletter, by Marco CiappelliI recently revisited one of my oldest companions. Not a person, not a memory, but a story. Robbie, the first of Isaac Asimov’s famous robot tales.It’s strange how familiar words can feel different over time. I first encountered Robbie as a teenager in the 1980s, flipping through a paperback copy of I, Robot. Back then, it was pure science fiction. The future felt distant, abstract, and comfortably out of reach. Robots existed mostly in movies and imagination. Artificial intelligence was something reserved for research labs or the pages of speculative novels. Reading Asimov was a window into possibilities, but they remained possibilities.Today, the story feels different. I listened to it this time—the way I often experience books now—through headphones, narrated by a synthetic voice on a sleek device Asimov might have imagined, but certainly never held. And yet, it wasn’t the method of delivery that made the story resonate more deeply; it was the world we live in now.Robbie was first published in 1939, a time when the idea of robots in everyday life was little more than fantasy. Computers were experimental machines that filled entire rooms, and global attention was focused more on impending war than machine ethics. Against that backdrop, Asimov’s quiet, philosophical take on robotics was ahead of its time.Rather than warning about robot uprisings or technological apocalypse, Asimov chose to explore trust, projection, and the human tendency to anthropomorphize the tools we create. Robbie, the robot, is mute, mechanical, yet deeply present. He is a protector, a companion, and ultimately, an emotional anchor for a young girl named Gloria. He doesn’t speak. He doesn’t pretend to understand. But through his actions—loyalty, consistency, quiet presence—he earns trust.Those themes felt distant when I first read them in the ’80s. At that time, robots were factory tools, AI was theoretical, and society was just beginning to grapple with personal computers, let alone intelligent machines. The idea of a child forming a deep emotional bond with a robot was thought-provoking but belonged firmly in the realm of fiction.Listening to Robbie now, decades later, in the age of generative AI, alters everything. Today, machines talk to us fluently. They compose emails, generate artwork, write stories, even simulate empathy. Our interactions with technology are no longer limited to function; they are layered with personality, design, and the subtle performance of understanding.Yet beneath the algorithms and predictive models, the reality remains: these machines do not understand us. They generate language, simulate conversation, and mimic comprehension, but it’s an illusion built from probability and training data, not consciousness. And still, many of us choose to believe in that illusion—sometimes out of convenience, sometimes out of the innate human desire for connection.In that context, Robbie’s silence feels oddly honest. He doesn’t offer comfort through words or simulate understanding. His presence alone is enough. There is no performance. No manipulation. Just quiet, consistent loyalty.The contrast between Asimov’s fictional robot and today’s generative AI highlights a deeper societal tension. For decades, we’ve anthropomorphized our machines, giving them names, voices, personalities. We’ve designed interfaces to smile, chatbots to flirt, AI assistants that reassure us they “understand.” At the same time, we’ve begun to robotize ourselves, adapting to algorithms, quantifying emotions, shaping our behavior to suit systems designed to optimize interaction and efficiency.This two-way convergence was precisely what Asimov spoke about in his 1965 BBC interview, which has been circulating again recently. In that conversation, he didn’t just speculate about machines becoming more human-like. He predicted the merging of biology and technology, the slow erosion of the boundaries between human and machine—a hybrid species, where both evolve toward a shared, indistinct future.We are living that reality now, in subtle and obvious ways. Neural implants, mind-controlled prosthetics, AI-driven decision-making, personalized algorithms—all shaping the way we experience life and interact with the world. The convergence isn’t on the horizon; it’s happening in real time.What fascinates me, listening to Robbie in this new context, is how much of Asimov’s work wasn’t just about technology, but about us. His stories remain relevant not because he perfectly predicted machines, but because he perfectly understood human nature—our fears, our projections, our contradictions.In Robbie, society fears the unfamiliar machine, despite its proven loyalty. In 2025, we embrace machines that pretend to understand, despite knowing they don’t. Trust is no longer built through presence and action, but through the performance of understanding. The more fluent the illusion, the easier it becomes to forget what lies beneath.Asimov’s stories, beginning with Robbie, have always been less about the robots and more about the human condition reflected through them. That hasn’t changed. But listening now, against the backdrop of generative AI and accelerated technological evolution, they resonate with new urgency.I’ll leave you with one of Asimov’s most relevant observations, spoken nearly sixty years ago during that same 1965 interview:“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.”In many ways, we’ve fulfilled Asimov’s vision—machines that speak, systems that predict, tools that simulate. But the question of wisdom, of how we navigate this illusion of consciousness, remains wide open.And, as a matter of fact, this reflection doesn’t end here. If today’s machines can already mimic understanding—convincing us they comprehend more than they do—what happens when the line between biology and technology starts to dissolve completely? When carbon and silicon, organic and artificial, begin to merge for real?That conversation deserves its own space—and it will. One of my next newsletters will dive deeper into that inevitable convergence—the hybrid future Asimov hinted at, where defining what’s human, what’s machine, and what exists in-between becomes harder, messier, and maybe impossible to untangle.But that’s a conversation for another day.For now, I’ll sit with that thought, and with Robbie’s quiet, unpretentious loyalty, as the conversation continues.Until next time,Marco_________________________________________________📬 Enjoyed this transmission? Follow the newsletter here:https://www.linkedin.com/newsletters/7079849705156870144/New stories always incoming.🌀 Let’s keep exploring what it means to be human in this Hybrid Analog Digital Society.End of transmission._________________________________________________Share this newsletter and invite anyone you think would enjoy it!As always, let's keep thinking!— Marco [https://www.marcociappelli.com]_________________________________________________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Marco Ciappelli | Co-Founder, Creative Director & CMO ITSPmagazine | Dr. in Political Science / Sociology of Communication l Branding | Content Marketing | Writer | Storyteller | My Podcasts: Redefining Society & Technology / Audio Signals / + | MarcoCiappelli.comTAPE3 is the Artificial Intelligence behind ITSPmagazine—created to be a personal assistant, writing and design collaborator, research companion, brainstorming partner… and, apparently, something new every single day.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.
Guest and HostGuest: Regan Sommer McCoy, Chief Curator of Mixtape Museum | Website: https://sommer.nyc/Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/Show NotesIn this episode of Music Evolves, host Sean Martin connects with Sommer McCoy, founder of the Mixtape Museum, to explore how a simple cassette tape became a cultural vehicle for creativity, connection, and entrepreneurship—especially within hip hop. Sommer’s journey starts with managing hip hop artists like the Clipse, where a label dispute revealed the real power of mixtapes as grassroots distribution tools when the industry’s gatekeepers were roadblocks.Sommer describes mixtapes as more than just homemade compilations; they are living archives of personal and collective history. From recording DJ sets off the radio to carefully curating tapes for summer camp, these stories form a thread that binds generations. Through the Mixtape Museum, Sommer captures not only the tapes themselves but also the hidden data inside—the handwritten J-cards, the audio quality that degrades with each copy, and the layers of social exchange that gave rise to underground music scenes.What’s striking is that the Mixtape Museum does not seek to own every cassette but instead to document, digitize, and study them. Sommer, a database manager by day, focuses on preserving the stories and metadata behind each tape, spotlighting the artists, DJs, collectors, and communities that sustained the mixtape era. Supported by a Grammy Preservation Grant, she’s already digitized dozens of tapes while helping other collectors understand how to safeguard their archives.The conversation touches on how mixtapes laid the groundwork for today’s playlists and streaming culture—yet today’s digital curation lacks the physical, handcrafted artistry that made each cassette unique. Sommer’s mission is to encourage collectors and students alike to look deeper: to uncover forgotten shoebox treasures in attics, to share memories, and to research how these tapes shaped music and culture long before social algorithms took over.At its heart, the Mixtape Museum is an open invitation to honor the past while inspiring new ways to think about music’s role in documenting who we are. For Sommer, each cassette holds more than songs—it holds a memory worth saving.SponsorsAre you interested in sponsoring this show or placing an ad in the podcast?Sponsorship 👉 https://itspm.ag/annual-sponsorshipAd Placement 👉 https://itspm.ag/podadplcResourcesMixtape Museum: https://mixtapemuseum.org/More From Sean Martin on ITSPmagazineMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWOn Location with Sean and Marco: https://www.itspmagazine.com/on-locationITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe!
Cyber threats are not static—and HITRUST knows assurance can’t be either. That’s why HITRUST's Michael Moore is leading efforts to ensure the HITRUST framework evolves in step with the threat environment, business needs, and the technologies teams are using to respond.In this episode, Moore outlines how the HITRUST Cyber Threat Adaptive (CTA) program transforms traditional assessment models into something far more dynamic. Instead of relying on outdated frameworks or conducting audits that only capture a point-in-time view, HITRUST is using real-time threat intelligence, breach data, and frameworks like MITRE ATT&CK and MITRE ATLAS to continuously evaluate and update its assessment requirements.The E1 and I1 assessments—designed for organizations at different points in their security maturity—serve as flexible baselines that shift with current risk. Moore explains that by leveraging CTA, HITRUST can add or update controls in response to rising attack patterns, such as the resurgence of phishing or the emergence of AI-driven exploits. These updates are informed by a broad ecosystem of signals, including insurance claims data and AI-parsed breach reports, offering both frequency and impact context.One of the key advantages Moore highlights is the ability for security teams to benefit from these updates without having to conduct their own exhaustive analysis. As Moore puts it, “You get it by proxy of using our frameworks.” In addition to streamlining how teams manage and demonstrate compliance, the evolving assessments also support conversations with business leaders and boards—giving them visibility into how well the organization is prepared for the threats that matter most right now.HITRUST is also planning to bring more of this intelligence into its assessment platform and reports, including showing how individual assessments align with the top threats at the time of certification. This not only strengthens third-party assurance but also enables more confident internal decision-making—whether that’s about improving phishing defenses or updating incident response playbooks.From AI-enabled moderation of threats to proactive regulatory mapping, HITRUST is building the connective tissue between risk intelligence and real-world action.Note: This story contains promotional content. Learn more.Guest: Michael Moore, Senior Manager, Digital Innovation at HITRUST | On LinkedIn: https://www.linkedin.com/in/mhmoore04/Hosts:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/Marco Ciappelli, Co-Founder at ITSPmagazine and Host of Redefining Society Podcast & Audio Signals Podcast | https://www.marcociappelli.com/______________________Keywords: sean martin, marco ciappelli, michael moore, hitrust, cybersecurity, threat intelligence, risk management, compliance, assurance, ai security, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story
⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com Title: Bridging Worlds: How Technology Connects — or Divides — Our Communities Guest: Lawrence EtaGlobal Digital AI Thought Leader | #1 International Best Selling Author | Keynote Speaker | TEDx Speaker | Multi-Sector Executive | Community & Smart Cities Advocate | Pioneering AI for Societal AdvancementWebSite: https://lawrenceeta.comOn LinkedIn: https://www.linkedin.com/in/lawrence-eta-9b11139/ Host: Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Consultant | Journalist | Writer | Podcasts: Technology, Cybersecurity, Society, and Storytelling.WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/_____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak: https://itspm.ag/itspbcweb_____________________________⸻ Podcast Summary ⸻ In this episode of Redefining Society and Technology, I sit down with Lawrence Eta — global technology leader, former CTO of the City of Toronto, and author of Bridging Worlds. We explore how technology, done right, can serve society, reduce inequality, and connect communities. From public broadband projects to building smart — sorry, connected — cities, Lawrence shares lessons from Toronto to Riyadh, and why tech is only as good as the values guiding it. ⸻ Article ⸻ As much as I love shiny gadgets, blinking lights, and funny noises from AI — we both know technology isn’t just about cool toys. It’s about people. It’s about society. It’s about building a better, more connected world. That’s exactly what we explore in my latest conversation on Redefining Society and Technology, where I had the pleasure of speaking with Lawrence Eta. If you don’t know Lawrence yet — let me tell you, this guy has lived the tech-for-good mission. Former Chief Technology Officer for the City of Toronto, current Head of Digital and Analytics for one of Saudi Arabia’s Vision 2030 mega projects, global tech consultant, public servant, author… basically, someone who’s been around the block when it comes to tech, society, and the messy, complicated intersection where they collide. We talked about everything from bridging the digital divide in one of North America’s most diverse cities to building entirely new digital infrastructure from scratch in Riyadh. But what stuck with me most is his belief — and mine — that technology is neutral. It’s how we use it that makes the difference. Lawrence shared his experience launching Toronto’s Municipal Broadband Network — a project that brought affordable, high-speed internet to underserved communities. For him, success wasn’t measured by quarterly profits (a refreshing concept, right?) but by whether kids could attend virtual classes, families could access healthcare online, or small businesses could thrive from home. We also got into the “smart city” conversation — and how even the language we use matters. In Toronto, they scrapped the “smart city” buzzword and reframed the work as building a “connected community.” It’s not about making the city smart — it’s about connecting people, making sure no one gets left behind, and yes, making technology human. Lawrence also shared his Five S principles for digital development: Stability, Scalability, Solutions (integration), Security, and Sustainability. Simple, clear, and — let’s be honest — badly needed in a world where tech changes faster than most cities can adapt. We wrapped the conversation with the big picture — how technology can be the great equalizer if we use it to bridge divides, not widen them. But that takes intentional leadership, community engagement, and a shared vision. It also takes reminding ourselves that beneath all the algorithms and fiber optic cables, we’re still human. And — as Lawrence put it beautifully — no matter where we come from, most of us want the same basic things: safety, opportunity, connection, and a better future for our families. That’s why I keep having these conversations — because the future isn’t just happening to us. We’re building it, together. If you missed the episode, I highly recommend listening — especially if you care about technology serving people, not the other way around. Links to connect with Lawrence and to the full episode are below — stay tuned for more, and let’s keep redefining society, together. ⸻ Keywords ⸻ Connected Communities, Smart Cities, Digital Divide, Public Broadband, Technology and Society, Digital Infrastructure, Technology for Good, Community Engagement, Urban Innovation, Digital Inclusion, Public-Private Partnerships, Tech LeadershipEnjoy. Reflect. Share with your fellow humans.And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.You’re listening to this through the Redefining Society & Technology podcast, so while you’re here, make sure to follow the show — and join us as we continue exploring life in this Hybrid Analog Digital Society.End of transmission.____________________________Listen to more Redefining Society & Technology stories and subscribe to the podcast:👉 https://redefiningsocietyandtechnologypodcast.comWatch the webcast version on-demand on YouTube:👉 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested Promotional Brand Stories for your Company and Sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast
FORBIX — THE HAIRDRESSER WITH AN ARTIST’S TOUCHIn the heart of the town of Tagliaspunta, nestled among shops of all kinds, there’s a hairdresser named Forbix, for women, men, teenagers, and children — though not too little. Forbix is no ordinary hairdresser: he has the magical touch of an artist. His scissors are made of silver and, as they cut, they whisper stories. His ivory comb makes hair shine, and his hairdryer doesn’t blow air — it blows dreams.At his cutting station, he becomes a magician: the scissors, guided by his hand, flutter through the hair and, touch after touch — voilà! — the result is perfect.One day, the tree standing in front of his shop said to Forbix:“You are an artist, and I’m tired of my tangled mop of leaves. I’d love a little makeover,” it sighed, “and I’d make a great advertisement for you.”The hairdresser didn’t need to be asked twice: he stepped outside with his enchanted scissors.Circling the tree with the flair of a genius, after a few confident snips, he trimmed the branches and turned the dry leaves into silver confetti that the wind carried away. The tree looked more radiant and alive than it had ever been, with fresh green leaves adorning it like braided ringlets.The next morning, two children — Sara and David — playful as ever, were hopping along the sidewalk when they saw the tree, so elegant and in a good mood, its leaves joyfully whistling.Sara had curls like little summer clouds, and David’s hair stuck up like a tiny hedgehog.As they came closer, they asked in unison:“Who’s the artist who did all this?”The tree replied: “The hairdresser, Forbix.”“We’d love to go too! Our hair is all messy and really needs a good fix. Our moms have been saying so for quite a while now.”“Well then, you’d better listen to them. Go on, go in,” the tree encouraged them with a whisper.David went in first, tripping over the marble step, followed by Sara who smiled and waved.Forbix, ever observant, welcomed them in and, running his hands through their hair one at a time, slowly began to cut with his magical scissors. The comb gently caressed their hair, which began to shine, and with the blow-dryer, dreams swirled through the air along with whispered stories.Looking at themselves in the mirror, their faces lit up with big smiles, while Forbix, pleased in turn, gave them a wink.Sara and David happily thanked him with a bow and a wave.Out on the sidewalk, they danced in a joyful circle around the tree, on whose branches little songbirds had perched — giving a cheerful concert, along with the leaves and the children.The true magic of Forbix lies not only in the tools of his trade, which he uses with an artist’s passion, but also in his ability to listen — and bring a smile.-- Written by Lucia & Marco Ciappelli
Guest: Justin Thompson, Senior Artist at Charles M. Schulz Creative AssociatesOn LinkedIn | https://www.linkedin.com/in/justin-thompson-91a47339/On Instagram | https://www.instagram.com/mythtickle/_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Illustrator and cartoonist Justin Thompson returns to Audio Signals for a creative deep-dive into storytelling, teaching empathy through art, and the mythological mischief behind his comic strip Mythtickle. From working with Peanuts to staging a children’s book play, this is a heartfelt, hilarious, and highly visual journey into the art of emotional storytelling. ⸻ 🖍️ Drawing from Empathy: Storytelling, Mythology, and Cartooning with Justin Thompson By Marco Ciappelli ⸻ It’s always a good sign when you know a conversation is going to go longer than planned. This is my second time sitting down with the incredibly talented and endlessly creative Justin Thompson, and—just like the first—we could have talked for hours. You may know Justin from his long-standing work with the iconic Peanuts universe. Yes, that Peanuts—Snoopy, Charlie Brown, and the unmistakable world built by Charles Schulz. But what makes this conversation truly special is the other side of Justin’s creative journey. His comic strip, Mythtickle, blends humor, mythology, and heartfelt emotion into something that is both whimsical and quietly profound. From Egyptian underworlds to Norse gods in detention, it’s a storytelling playground built for meaning and mischief. ⸻ ✍️ From Snoopy to Schulz to Something Personal Justin’s professional path is a story in itself. He spent years as an actor and stuntman before pivoting into illustration and landing at the Schulz Studio in Santa Rosa, California. There, he reviewed merchandise, traveled to Japan as the studio’s liaison, and eventually contributed original creative content for the Peanuts brand—including authoring and illustrating several books. One of those books, If I Gave the World My Blanket, is now being adapted into a musical stage play for children. Yes—his book about empathy, kindness, and Linus’s iconic blanket is literally being brought to life. And somehow that still wasn’t the most exciting thing he had going on. ⸻ 🎭 Mythtickle and the Mythology of Emotion Justin’s comic strip Mythtickle, published on GoComics since 2007, is what happens when you throw mythological characters from every culture into middle school together—and then ask, “What if they actually had feelings?” There’s Karma, a Japanese girl. Ziva, an African goddess. A mischievous pre-teen version of Thor. A dragon. A knight. All interacting in one bizarre, beautiful mytho-universe that’s as educational as it is hilarious. Justin doesn’t just write jokes—he teaches emotional storytelling through art. Literally. He teaches kids in Brooklyn, in Tanzania, and through The Mentor Project. His method starts not with technique, but with empathy: “What is that character feeling? And how can you show that with no words?” Because, as he says, “A good cartoon can be funny. A great cartoon can speak to anyone—anywhere—without needing translation.” ⸻ 📚 Paper vs. Pixels: The Emotional Layout We spent part of this episode reflecting on something I think about a lot—the difference between digital and analog storytelling. “I want people to see the whole page,” Justin told me. “Composition, balance, flow—it hits you all at once. On a phone, it’s just frame by frame. You lose something.” He’s right. Comics, like music or visual art, are a full-body experience. You don’t just scroll through them—you step into them. You feel them. And Justin’s work is full of that layered, emotional resonance. ⸻ 🔄 Teaching Through Comics (Without Saying It Out Loud) Perhaps the most powerful thread in this conversation is how Justin teaches cartooning to middle schoolers—not by focusing on punchlines or technique, but by embedding lessons in emotional intelligence. Empathy. Attunement. Compassion. He doesn’t label it that way, of course—because kids would roll their eyes. But it’s there, in every facial expression they draw. Every emotion they map from observation to page. “It’s humanity training,” he says. “They just think it’s cartooning.” ⸻ 🎯 The Mythtickle Takeaway If you’ve ever wondered how silly jokes and ancient mythology could collide to form something deeply human, Mythtickle is your answer. And if you’ve ever wanted to see what a creative life looks like when it’s lived with intention, compassion, and more than a few dragons… then spend some time with Justin’s work. You’ll laugh. You might cry. You’ll definitely want to draw something. ⸻ RESOURCESListen to the episode on Audio Signals 👉 https://www.audiosignalspodcast.comWatch the video on Youtube: 👉 https://youtu.be/9Yl4quXCkc8📚 Explore Justin’s work and order his book 🔗 https://mythtickle.com🔗 https://maddolphin.com🔗 https://www.facebook.com/p/MythTickle-100057584344635/🎨 https://www.gocomics.com/mythtickleKeywords: Justin Thompson, Peanuts illustrator, Mythtickle comic strip, Charles Schulz Studio, empathy through art, teaching cartooning to kids, GoComics comic artists, mythology and storytelling, emotional storytelling, Linus blanket children’s book, drawing without words, Audio Signals Podcast_____________________________For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signalsWatch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS0aVY7qlwHxX3uiN7tqqsyAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network