Today, Mike is joined by Sabir Semerkant, a top E-commerce growth strategist, with 25+ years of experience. Over the years he has helped brands like Coca Cola, Canon and Tommy Hilfiger to achieve massive growth. Sabir has turned that expertise into his 8D Method - a step-by-step framework for unlocking scalable, profitable e-commerce growth. His rapid 2x program has helped brands grow by an average of 108% in just 21 days
In this episode, Sabir breaks down pricing, marketing, product research and profitability strategies that will transform your online business. He also shares what not to do, his e-commerce sins.
KEY TAKEAWAYS
90% of e-commerce startups fail within 120 days. Sabir knows why and how to stop that from happening to you. Be sceptical, there are a lot of scammers actively selling things that will kill your business e.g., toxic backlinks that will mean your business disappears from the search results. Sabir teaches his students to take care of all of the 8 dimensions an E-commerce business needs. Step 1 is optimising your site for customer attention. You have 1.7 seconds to stop the scroll. Landing page speed is critical. Optimise it for your market and the devices they use. Be laser focused and tackle one vital thing at a time. After addressing customer attention, your bestselling product landing pages are next. Master marketing across multiple platforms. Use your data to understand your customers and turn them into repeat buyers. You need to get people to buy from you at least once every 6 months. Your product pages need to be optimized structurally, for SEO and content. For e-commerce, SEO is vital. You have to put your face on your brand and tell your story. Couponing works, but constantly using promos will bankrupt you. Even small incremental improvements can have a massive cumulative impact, e.g. If you improve by 40% your sales actually increase 3x.BEST MOMENTS
00:39 "E-commerce in 2025 is a battlefield."
02.14 "Tech actually is the thing that helps you elevate and accelerate your growth profitably."
13:25 "As an entrepreneur, you need to have a healthy dose of scepticism.."
21:00 “Don't dwell in the past, … the realities of 2025, are very different from the realities of 2020, and 2022 ."
30.00 “What is the consumer attention span in 2025? - 1.7 seconds.”
41.03 “Most Shopify owners don't know the behaviour of their consumers.”
54.30 “If you're not correcting these problems, it's de-ranking you.”
1.01.36 “When you are doing couponing to that extent, you're robbing yourself of your future.”
1.20.23 “I'm Mr. Miyagi … I'm telling you how to wax on, wax off.”
ABOUT THE GUEST
https://growthbysabir.com/masteringtechgrowth
Harvard Business School article - https://www.hbs.edu/faculty/Pages/item.aspx?num=62855
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.