For today’s episode, Mike is joined by Graham Riley, a LinkedIn strategist, speaker, and founder of LinkedIn Enterprises. For 20+ years, Graham has been helping B2B companies generate millions in revenue using LinkedIn. His strategies don´t just get you likes; they drive deals.

He and Mike discuss how you need to respond to drastic algorithm changes, why your execs need to engage on LinkedIn, quickly create content, take advantage of LinkedIn visitor data that many people are not even aware of, and much more.

KEY TAKEAWAYS

The majority of LinkedIn advice is out of date. LinkedIn is not just another social media platform or a resume repository. It is a sales generator. Engagement is the key to leveraging LinkedIn. Respond to your comments and do it properly. Comments that elevate what was said and add value are the most effective. 75% of visitors to Graham´s profile visit after reading his comments. Your execs' silence is hurting your brand visibility. Execs want to hear from thought leaders, from other execs. LinkedIn enables your execs to connect, build awareness, trust and belief. With LinkedIn, you have to take a strategic approach. Use business impact language. Say the right things to the right audience at the right time to generate curiosity in your ability to solve the problem. Create a great LinkedIn profile by consistently doing a series of little things right. Marketing, sales and product delivery are all a part of acquiring a customer and turning them into a repeat customer. Recently, the algorithm changed. If your posts have no interaction, they will not be seen. Engaging with comments the right way is essential. Train AI train well, use the right AI tools and do it well. Take your business whitepaper, distil it and turn it into snackable content. Keep repeating your messages. If you don´t, people forget.

BEST MOMENTS

1:47 "Graham is the only guest who has managed to get 400 people tuned in for this LinkedIn event, normally it is about 200 people." 

5:30 “People trust people…content from individuals especially executives builds more trust." 

10:53 "The power comes when all of those components are working in harmony with each other, just like in a car."

32.44 “LinkedIn is telling you that you should care about how much your comment is getting seen.”

46.00 “How you behave and communicate with me is shaping my perception of how much attention I should pay.”

1.03.04 “Somebody with a free profile can generate opportunities, but it’s much harder.”

1.06.12 “Use your LinkedIn profile to mimic the professional behaviours that you would have at a trade show or conference.”

1.11.14 “ Around 75% of the people who visit my profile have come from the comments that I've made.”

ABOUT THE GUEST

https://www.linkedin.com/in/grahamkeithriley

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.