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Episode 4: The Power of Omni-Channel Marketing with Donnie Wooten Jr. PharmD
February 17, 2025 · 29 min

Welcome back to the Pharmaverse Podcast! Today our host Michael Pietrack interviews Donnie Wooten Jr., the global head of strategic medical content and omni-channel at Organon. They discuss the importance of MSLs in the pharmaceutical industry, career progression, embracing change, and the concept of omni-channel marketing. Donnie gives candid advice to those starting out "Knock out your day job first." Donnie shares insights on leadership, building trust, stressing that "Communication is a two way street," and how important it is to listen. We jump into the future of omni-channel strategies, emphasizing the need for effective communication and networking in the medical affairs space. Tune in for great insights on the Pharaverse, this one is a great episode, buckle up! Takeaways🩺MSLs play a crucial role in impacting patient care.📗It's essential to excel in your current role before seeking promotions.🤝Networking is vital for career advancement in medical affairs.🛣 Embracing change can lead to personal and professional growth.👩‍💻Omni-channel marketing means being present across all communication pathways.☝The future of omni-channel will focus on personalized content delivery.📚Trust in leadership is built through credibility and reliability.📲Effective communication fosters a safe environment for teams.👂Listening to team members is key to building trust.🗺Network mapping can help visualize and strengthen professional relationships.Chapters00:00Introduction to the Pharmaverse Podcast02:46Career Progression and MSL Insights05:34Embracing Change in the Pharmaceutical Industry07:39Understanding Omni-Channel Marketing14:12The Future of Omni-Channel Strategies20:35Leadership Communication and Network Mapping24:41Building Trust in Leadership28:59Lessons Learned in Leadership