This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.

See the video version.

Takeaways:

Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth. The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness. Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts. A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.

Links referenced in this episode:

schoolofpodcasting.comtinkmedia.compowerofpodcasting.compodpage.comsubstack.comsendfox.commailerlite.comconvertkit.com (now kit)appsumo.comonvacado.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy