Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.
Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.
Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.
Follow Chris:
🎂Website: https://www.torquepartnership.com/
🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/
🎂Bluesky: https://bsky.app/profile/chris-green.net
Follow Dawn:
🏃♀️Website: https://bertey.com
🏃♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/
🏃♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social
Follow Jono:
🎮Website: https://www.jonoalderson.com/
🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/
🎮Bluesky: https://bsky.app/profile/jono.id
Follow Myriam:
🐙Neurospicy: https://www.neurospicy.agency/
🐙 Pragm: https://www.pragm.co/
🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/
🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders
00:00 Introduction and Episode Overview
02:32 Introducing the SEO all-stars
04:37 The Future of Search and AI
05:23 Social Contract with Google
11:39 Challenges and Opportunities in SEO
22:29 Legal and Ethical Considerations
27:55 Google's Role and Responsibilities
36:00 Impact of AI on Gen Z and Millennials
36:11 Google's Rethinking Search with AI
36:55 Organisational Commitment to AI
38:47 Challenges for Tool Providers
40:26 The Impact of Multimodal Search
47:13 What is “High Quality Content”?
57:09 Brand Trust and AI Narratives
01:08:12 Google's Market Share and Future
01:11:53 Closing Thoughts