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From Momager to Media Mogul: How Kia J. Brooks Turned 42 Million Views into Digital Gold
May 12, 2025 · 27 min

In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment.

Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame.

Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff.

🎧 In This Episode, You’ll Learn:

How Kia reached 42M views on Facebook and the exact strategy behind her viral content

Tips for monetizing content through platform tools, brand partnerships, and organic growth

How she built Flau’jae’s brand from grassroots to global recognition in sports and music

Why storytelling and authenticity are key to building a strong digital presence

Time management and mindset shifts for mompreneurs and multi-hyphenate women

How to protect your peace while managing fame and brand growth online

What every creator needs to know about turning attention into income

About Kia J. Brooks:

Kia J. Brooks is a businesswoman, motivational speaker, digital strategist, and mother of 7—best known as the mom and manager of Flau’jae Johnson, rapper and LSU women’s basketball star. She is the definition of “momager to mogul,” using her experience to help others grow, monetize, and lead with purpose.

Connect with Kia:

Instagram: @kiajbrooks

Facebook: Kia J. Brooks

Watch Flau’jae: @flaujae