Barry Shore is known as the “Ambassador of Joy,” and for good reason. A successful entrepreneur with multiple patents and a top-ranked podcast, Barry has turned immense personal adversity into a global movement of giving. After a rare disease suddenly rendered him a quadriplegic, Barry rebuilt his life from the ground up. Today, he swims two miles a day, six days a week, and has reached millions through his Keep Smiling cards, his podcast The Joy of Living, and now, through a groundbreaking platform: Einstein Cares.

Barry’s journey is one of deep transformation. At the peak of his career, he went from healthy and thriving to completely paralyzed overnight. That experience became the catalyst for his most impactful work. As he lay in bed unable to move, his wife asked him if they could donate to a charity providing wheelchairs to those in need. That moment sparked an idea: a platform where shopping could fuel giving, automatically and without extra cost to the consumer. It took 15 years for the technology to catch up to Barry’s vision, but the result was worth the wait.

Einstein Cares is Barry’s bold answer to democratizing philanthropy. Through a simple, secure platform, users can link their credit cards, shop as they normally would at over 20,000 participating merchants—including Amazon, Nike, Home Depot, and thousands of local restaurants—and automatically earn cash back while donating an equal amount to the charity of their choice. Barry calls it “philanthrotainment”—an ecosystem of good that makes giving fun, effortless, and woven into everyday life. His biggest helping? “Learn to live in joy daily.” And with Einstein Cares, he’s making that joy contagious.

The Biggest Helping: Today’s Most Important Takeaway

Learn to live in joy daily. And the best way to do that is to utilize that which you enjoy doing, which is to smile, and understand that SMILE stands for Seeing Miracles In Life Everyday. You are a good-looking person because you're always looking for and finding the good in life.

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