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In episode 118 of The Eat for Endurance Podcast, I’m joined by Aaron Gouw, an endurance cyclist and fellow Santa Cruz native. He's also the Co-Founder and Chief Product Officer of the sports nutrition brand Carbs Fuel.

Aaron holds a Master’s degree in High Altitude Exercise Physiology, and is currently finishing his PhD in Human Bioenergetics. For many years, he's been on his own journey as a competitive athlete trying to figure out how to fuel effectively without breaking the bank.

Aaron and I discuss:

How his personal fueling strategy has evolved over the last decade (including a story about his greatest nutrition fail ever)What it takes to create an endurance gel from scratch in your kitchenThe current science behind high carb fueling, and if you should try itWhy simplicity, personalization, and gut training matter most when dialing in your fueling strategy

Key Takeaways:

High carb fueling (i.e. >90g/hr) can improve endurance performance, but only if it works for you and makes sense for what you're doingExperimentation and gut training are both very important Carbs Fuel offers a simple 50g endurance gel for just $2, making it one of the best value gels on the marketFueling isn’t just about race day; it’s about consistently supporting your training, recovery, and life beyond the workout so you can feel your best

Whether you’re new to fueling or nutrition nerds like us, this episode is packed with practical advice and behind-the-scenes stories. Tune in to learn more!

FYI: This episode is NOT sponsored by Carbs Fuel. I enjoy their gel, love that it's affordable, and wanted to learn more about this brand. I encourage you to try lots of different brands and products to see which work best for you!

Links & Resources:

Visit the Carbs Fuel websiteJoin my membership service, Fuel for Life Crew, for $30/month (cancel anytime)Check out my free nutrition downloadsInterested in 1:1 coaching? Fill out a new client inquiry formUse code EATFORENDURANCE20 for 20% off at Skratch LabsJoin my Patreon communityGet in touch at claire@eatforendurance.com 

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Disclaimer: All information provided is for educational and entertainment purposes only and is in no way meant to replace individual medical and nutrition recommendations.

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