Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different.

Time Stamps:

(0:22) The Not Boring Profit Series

(1:20) Profit Is About Being Better

(2:41) Why Business Owners Resist Profits

(5:02) The Person You Need To Become

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