Most moms don’t reach their breastfeeding goals—and it’s not because they didn’t try. It’s because they weren’t prepared.In this episode of The Latch Lounge, we’re diving into why so many new moms hit unexpected challenges—and how you can set yourself up for success before your baby arrives.Inside this episode:<ul><li>Why birth prep overshadows feeding prep—and what to do about it</li><li>What “breastfeeding is natural” leaves out (and why that phrase sets moms up to struggle)</li><li>The key things you need to know before the baby is in your arms</li><li>How prenatal planning can reduce stress and boost success from day one</li></ul> If you're pregnant and want to breastfeed, don’t wait until it’s hard.<a href="https://get.thelatchlink.com/consult" rel="noopener noreferrer" target="_blank">Book your prenatal consult today and leave the hospital feeling confident—not confused.</a>Resources:<a href="https://thelatchlink.com/" rel="noopener noreferrer" target="_blank">TheLatchLink.com</a><a href="https://thelatchlink.com/free-breastfeeding-guide/" rel="noopener noreferrer" target="_blank">Free Breastfeeding Guide</a><a href="https://thelatchlink.com/insurance-covered-ibclc-support/" rel="noopener noreferrer" target="_blank">Book Your Virtual Consult Today!</a>Stay Connected:<a href="https://www.youtube.com/@ambertheibclc" rel="noopener noreferrer" target="_blank">YouTube</a><a href="https://www.instagram.com/ambertheibclc/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.facebook.com/profile.php?id=61571702696286" rel="noopener noreferrer" target="_blank">FaceBook</a><a href="https://www.pinterest.com/ambertheibclc/" rel="noopener noreferrer" target="_blank">Pinterest</a>