What’s the secret to turning a beloved story into an unforgettable experience and why do the products you take home matter just as much as the moments you experience on-site? 

In this episode, we sit down with Sol Armada De La Cruz, Warner Bros. Discovery’s Director of Retail Strategy, to unpack how she helps transform iconic worlds like Harry Potter into real-life adventures, right down to the carefully crafted products waiting in the gift shop. We explore the delicate balance of fan connection, cultural adaptation, and why the right merch can turn a fleeting moment into a lifelong memory.

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