In this After Hours edition of The Underground Lounge, Rob49 steps into the building and immediately sets the tone, raw, hilarious, and fully locked in. Lou, Spank, and Holly catch up with Rob on everything from his breakout year to the late-night chaos that helped inspire his now-iconic “What the Helly” movement.
Rob shares how he started out his college studies before life, music, and the trenches pulled him onto a whole different path. He talks about making music that captures real moments—whether it’s club anthems that keep the city lit or tracks that speak to the grind behind the glamor. Rob keeps it all the way real about getting out of survival mode, seeing people’s reactions on the road, and why performing hits different when you know what it took to get there.
The conversation gets personal and hilarious as they trade stories about early rap influences, New Orleans music history, late-night MySpace memories, and which bad decisions were just young hunger versus straight stupidity. Rob also breaks down how “What the Helly” became more than a catchphrase, it turned into a lifestyle, an energy, and a city-wide soundtrack.
From talking about club life versus real life, fake flexing on Instagram, balancing fame with safety, and why he’s only getting started with his upcoming project, Rob proves he’s not just another rapper—he’s a voice for a whole generation that came up without shortcuts.
If you're ready for real laughs, real stories, and real hustle energy, tap in—this After Hours episode is one for the books.