The Waxing Podcast
158 episodes Last Updated: Jun 10, 25
Hosted by Kirsten Goetzelman · Presented by Enso Wax
The Waxing Podcast is the leading podcast for professionals in the waxing industry. Hosted by Kirsten Goetzelman, this show dives into real conversations with estheticians, educators, and beauty business owners as they share their journeys, wins, lessons, and what it really takes to grow in this space. From treatment room tips to building a brand, each episode is packed with insight and inspiration for anyone looking to level up in the waxing world. Whether you're solo, scaling, or just getting started—this podcast was made for you.
Episodes
In this episode of the Waxing Podcast, host Kirsten Goetzelman shares how that personal growth parallels her professional journey as an esthetician. She discusses the challenges of building a successful waxing business in a saturated market, emphasizing the importance of client retention, effective communication, and the power of reviews.More on Enso:https://ensowax.com/https://www.instagram.com/ensowax/Follow me on Instagram 📲: https://www.instagram.com/thewaxingpodcast/ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share✨Thanks so much for listening! ✨🌟 SUPPORT MY CHANNEL 🌟Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much! 😍 MY FAVE BRANDS: Enso Wax: https://ensowax.com/ (use code ENSO10 to save 10% on your first order)Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)Fur: https://glnk.io/l0kq/41 --- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode, Kirsten discusses the importance of selling in the aesthetic industry, particularly for estheticians. She shares her personal experiences and insights on how to effectively sell products and services while maintaining a focus on client needs. The conversation covers various strategies for building client relationships, understanding product paths, and the significance of social proof in selling. Kirsten emphasizes that selling should feel like serving and that estheticians can significantly increase their income by mastering the art of selling.More on Enso:https://ensowax.com/Follow us on Instagram @ensowaxFollow @TheWaxingPodcast on Instagram 📲: ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer here. ✨Thanks so much for listening! ✨🌟 SUPPORT MY CHANNEL 🌟Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much! 😍 MY FAVE BRANDS: Enso Wax: https://ensowax.com/ (use code ENSO10 to save 10% on your first order)Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)Fur: https://glnk.io/l0kq/41 --- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode of the Waxing Podcast, host Kirsten discusses the differences between waxing and facials, focusing on the financial benefits of waxing, client retention, and the importance of finding a niche in the beauty industry. She shares her personal experiences and insights on how to effectively incorporate both services into a business while emphasizing the advantages of specializing in one area. More on Enso:https://ensowax.com/Follow us on Instagram @ensowaxFollow @TheWaxingPodcast on Instagram 📲: ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer here. ✨Thanks so much for listening! ✨🌟 SUPPORT MY CHANNEL 🌟Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much! 😍 MY FAVE BRANDS: Enso Wax: https://ensowax.com/ (use code ENSO10 to save 10% on your first order)Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)Fur: https://glnk.io/l0kq/41 --- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode of the Waxing Podcast, host Kirsten shares invaluable insights for those starting or considering a career in aesthetics. She discusses the importance of navigating various career paths, choosing the right education, and the significance of building a business that extends beyond social media. Kirsten emphasizes the need for strategic pricing and the value of patience and consistency in achieving success in the aesthetics industry.More on Enso:https://ensowax.com/Follow us on Instagram @ensowaxFollow @TheWaxingPodcast on Instagram 📲: ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer here. ✨Thanks so much for listening! ✨🌟 SUPPORT MY CHANNEL 🌟Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much! 😍 MY FAVE BRANDS: Enso Wax: https://ensowax.com/ (use code ENSO10 to save 10% on your first order)Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)Fur: https://glnk.io/l0kq/41 --- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode of the Waxing Podcast, Kirsten welcomes listeners back after a break, sharing her excitement for the new season and what to expect.More on Enso:https://ensowax.com/https://www.instagram.com/ensowax/Follow me on Instagram 📲: https://www.instagram.com/thewaxingpodcast/ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share✨Thanks so much for listening! ✨🌟 SUPPORT MY CHANNEL 🌟Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much! 😍 MY FAVE BRANDS: Enso Wax: https://ensowax.com/ (use code ENSO10 to save 10% on your first order)Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)Fur: https://glnk.io/l0kq/41 --- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
Meet TWP Guest: Tawnya Fornerod
Instagram: Tawnya Fornerod
Just the Strip
Find out more about the retreat here
Shop Just the Strip
This episode is brought to you by Bryght. Your leading brand for all-natural bleaching products. Save 10% using code TWP Here!
Save 10% off Enso with code PODCAST10
NEW!
FREE MASTERCLASS- Time is Money: https://www.thewaxingguide.com/the-complete-waxing-guide
This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer
Everything you need in a suite as a Licensed Waxer: https://www.thewaxingguide.com/new-studio-checklist
What brazilian wax is right for you? FREE breakdown with brazilian checklist!
https://www.thewaxingguide.com/brazilian-wax-checklist
CHECK OUT ENSO, the first of its kind self-stirring wax warmer and antimicrobial wax:
https://ensowax.com/
https://www.instagram.com/ensowax/
Follow me on Instagram 📲: https://www.instagram.com/tampawaxer/?hl=en
ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share
✨Thanks so much for listening! ✨
🌟 SUPPORT MY CHANNEL 🌟
Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much!
😍 MY FAVE BRANDS:
Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)
Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)
Fur: https://glnk.io/l0kq/41 (use code TAMPAWAXER for 15% off first order)
--- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode of the Waxing Podcast, host Kirsten interviews Tawnya, a multifaceted entrepreneur in the aesthetic industry. Tawnya shares her journey from being a young mom to becoming a successful business owner, emphasizing the importance of relationships, personal growth, and financial literacy in building a thriving business.
Meet TWP Guest: Tawnya Fornerod
Instagram: Tawnya Fornerod
Just the Strip
Find out more about the retreat here
Shop Just the Strip
This episode is brought to you by Bryght. Your leading brand for all-natural bleaching products. Save 10% using code TWP Here!
Save 10% off Enso with code PODCAST10
NEW!
FREE MASTERCLASS- Time is Money: https://www.thewaxingguide.com/the-complete-waxing-guide
This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer
Everything you need in a suite as a Licensed Waxer: https://www.thewaxingguide.com/new-studio-checklist
What brazilian wax is right for you? FREE breakdown with brazilian checklist!
https://www.thewaxingguide.com/brazilian-wax-checklist
CHECK OUT ENSO, the first of its kind self-stirring wax warmer and antimicrobial wax:
https://ensowax.com/
https://www.instagram.com/ensowax/
Follow me on Instagram 📲: https://www.instagram.com/tampawaxer/?hl=en
ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share
✨Thanks so much for listening! ✨
🌟 SUPPORT MY CHANNEL 🌟
Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much!
😍 MY FAVE BRANDS:
Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)
Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)
Fur: https://glnk.io/l0kq/41 (use code TAMPAWAXER for 15% off first order)
--- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode of the Waxing Podcast, host Kirsten welcomes Michael, an aesthetician with a unique journey from retail management to skincare. They discuss Michael's passion for aesthetics, the creativity involved in the industry, and the importance of social media in building a brand. Michael shares insights on public speaking, peer learning, and the significance of education in skincare.
Meet TWP Guest: Micheal Razzano
Instagram: @Michealrazzanoskin
This episode is brought to you by Bryght. Your leading brand for all-natural bleaching products. Save 10% using code TWP Here!
Save 10% off Enso with code PODCAST10
NEW!
FREE MASTERCLASS- Time is Money: https://www.thewaxingguide.com/the-complete-waxing-guide
This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer
Everything you need in a suite as a Licensed Waxer: https://www.thewaxingguide.com/new-studio-checklist
What brazilian wax is right for you? FREE breakdown with brazilian checklist!
https://www.thewaxingguide.com/brazilian-wax-checklist
CHECK OUT ENSO, the first of its kind self-stirring wax warmer and antimicrobial wax:
https://ensowax.com/
https://www.instagram.com/ensowax/
Follow me on Instagram 📲: https://www.instagram.com/tampawaxer/?hl=en
ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share
✨Thanks so much for listening! ✨
🌟 SUPPORT MY CHANNEL 🌟
Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much!
😍 MY FAVE BRANDS:
Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)
Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)
Fur: https://glnk.io/l0kq/41 (use code TAMPAWAXER for 15% off first order)
--- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
In this episode, Kirsten interviews Katarina, a skincare expert, about her journey as an esthetician and the importance of combining medical and holistic approaches to skincare. They discuss the evolution of the industry, the challenges of being an esthetician, and the changing needs of clients in different regions. Katarina shares her personal experience with acne and how she found success in treating it through a combination of skincare products and nutrition
Meet TWP Guest: Katarina Forster
Instagram: @your.master.aesthetician
All sites to shop/learn more
This episode is brought to you by Bryght. Your leading brand for all-natural bleaching products. Save 10% using code TWP Here!
Save 10% off Enso with code PODCAST10
NEW!
FREE MASTERCLASS- Time is Money: https://www.thewaxingguide.com/the-complete-waxing-guide
This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer
Everything you need in a suite as a Licensed Waxer: https://www.thewaxingguide.com/new-studio-checklist
What brazilian wax is right for you? FREE breakdown with brazilian checklist!
https://www.thewaxingguide.com/brazilian-wax-checklist
CHECK OUT ENSO, the first of its kind self-stirring wax warmer and antimicrobial wax:
https://ensowax.com/
https://www.instagram.com/ensowax/
Follow me on Instagram 📲: https://www.instagram.com/tampawaxer/?hl=en
ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share
✨Thanks so much for listening! ✨
🌟 SUPPORT MY CHANNEL 🌟
Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much!
😍 MY FAVE BRANDS:
Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)
Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)
Fur: https://glnk.io/l0kq/41 (use code TAMPAWAXER for 15% off first order)
--- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support
Oct 25, 2024
148. The Power of Branding in the Beauty Industry and Building Your Business for Freedom with Emily Stites
Emily shares her journey from being a teacher to starting her own business in the beauty industry. Emily emphasizes the importance of pushing through discomfort and being open to change as she navigates her many career changes. She shares her insights on running a successful salon suites business and the importance of community, cleanliness, and professionalism. She also shares her tips for managing multiple businesses and the importance of delegating and automating tasks.
Meet TWP Guest: Emily Stites
Instagram:
@Thebrowfox
@browfoxbeauty
@suitespotslo
Esthetician wholesale
Education and courses
This episode is brought to you by Bryght. Your leading brand for all-natural bleaching products. Save 10% using code TWP Here!
Save 10% off Enso with code PODCAST10
NEW!
FREE MASTERCLASS- Time is Money: https://www.thewaxingguide.com/the-complete-waxing-guide
This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer
Everything you need in a suite as a Licensed Waxer: https://www.thewaxingguide.com/new-studio-checklist
What brazilian wax is right for you? FREE breakdown with brazilian checklist!
https://www.thewaxingguide.com/brazilian-wax-checklist
CHECK OUT ENSO, the first of its kind self-stirring wax warmer and antimicrobial wax:
https://ensowax.com/
https://www.instagram.com/ensowax/
Follow me on Instagram 📲: https://www.instagram.com/tampawaxer/?hl=en
ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at https://linktr.ee/Tampawaxer?utm_source=linktree_admin_share
✨Thanks so much for listening! ✨
🌟 SUPPORT MY CHANNEL 🌟
Support my channel by using my affiliate links below! I will receive a small commission at no additional cost to you. Thanks so much!
😍 MY FAVE BRANDS:
Clean Skin: https://www.cleanskinclub.com/?rfsn=6720875.e383af&utm_source=refersion&utm_medium=affiliate&utm_campaign=6720875.e383af (use code TAMPAWAXER for 20% off)
Bryght: https://bryghtenup.com/pages/twp (use code TAMPAWAXER for 10% off)
Fur: https://glnk.io/l0kq/41 (use code TAMPAWAXER for 15% off first order)
--- Support this podcast: https://podcasters.spotify.com/pod/show/the-waxing-podcast/support