Alyssa and Maegan Ferguson discuss the intricacies of floral design, particularly in the context of weddings. Maegan shares her journey into the floral industry, emphasizing the importance of understanding seasonal flowers and their impact on pricing. They explore the balance between domestic and international sourcing of flowers, the meticulous process of estimating floral needs for weddings, and the various materials and costs involved in creating stunning floral arrangements. The discussion highlights the passion and dedication that florists bring to their craft, as well as the behind-the-scenes efforts that contribute to the final product. In this conversation, Maegan shares her insights into the intricate world of wedding floristry, detailing the behind-the-scenes efforts that go into floral installations, the labor and time required for successful events, and the challenges faced on the wedding day. She discusses the pros and cons of reusing floral arrangements, the importance of planning for unexpected weather, and how to prioritize tasks in a fast-paced environment. Maegan also emphasizes the passion behind the floral business and the dedication of wedding vendors to create memorable experiences for couples.

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