Bṛhad-bhāgavatāmṛta Part 2 Chapter 1 Text 190 śrī-jagannātha-devasya sevā-rūpaṁ ca viddhi tam evaṁ matvā ca viśvasya na kadācij japaṁ tyajeḥ TRANSLATION “This chanting, please understand, is another form of service to Lord Śrī Jagannātha. Have faith in this and never give up your japa.”