Tanger CEO Stephen Yalof discusses the pivotal changes in Tanger's retail real estate strategy with JLL's Naveen Jaggi. Originally an outlet center company, Tanger is now pivoting towards experience-focused, full-price centers. Yalof outlines how post-COVID dynamics, such as the popularity of open-air environments and the addition of food and lifestyle experiences, inform this shift. The discussion also touches on retailers' cautious optimism reflected in their long-term strategies, the impact of blending full-price and outlet spaces, and Tanger's future investment plans in lesser-known but high-potential markets. The conversation concludes with insights into the evolving landscape of shopping centers, emphasizing the importance of creating compelling consumer experiences.

James Cook is the Director of Retail Research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.