What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.Timecodes:00:00 – Intro to Rooted in Innovation and guest Taron Young01:45 – Taron’s background and current role in building materials03:00 – Why most product launches fail: market research mistakes06:15 – Finding early adopters and incentivizing them the right way08:45 – The role of distribution and channel development10:00 – Tariffs, pricing strategy, and maintaining integrity16:25 – Understanding and influencing specifiers and builders21:45 – Holding the spec: how to protect your product from being swapped25:05 – What true market development looks like (vs. sales)27:00 – Why you need trust and long-term relationships in this business30:00 – How technology has changed sales—but not relationships34:45 – Advice for launching new products: don’t skip the research38:30 – Final thoughts: check your ego, listen, and partner wellResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Taron Young on LinkedInConnect with Dionisio Roman III on LinkedIn

Texas is one of the country’s biggest producers of zero-emissions energy. Last year, the Lone Star State surpassed California to become the country’s No. 1 market for utility-scale solar. More solar and batteries were added to the Texas grid in 2024 than any other energy source, and the state has long dominated in onshore wind.But that buildout is now threatened. A new tranche of bills in the Texas House and Senate could impose punitive engineering requirements on wind, solar, and storage plants — even those already in operation — and they could send the state’s power bills soaring.Doug Lewin is the founder and CEO of Stoic Energy Partners in Austin, Texas. He writes the Texas Energy and Power Newsletter, and he is the host of the Energy Capital podcast. On this week’s episode of Shift Key, Jesse and Rob talk with Doug about how Texas became a clean energy powerhouse, how it has dealt with eye-watering demand power growth, and why a handful of bills in the Texas statehouse could break its electricity market. Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.Mentioned: A round-up of the anti-renewables bills now in TexasA map of renewables across TexasElectrifying the PermianThe economic impact of renewables & storage in TexasRural Texans speak out against SB 819How Texas consumers benefit from the renewables expansion Rob’s upshift; Jesse’s upshift.--Music for Shift Key is by Adam Kromelow. Hosted on Acast. See acast.com/privacy for more information.

Texas is one of the country’s biggest producers of zero-emissions energy. Last year, the Lone Star State surpassed California to become the country’s No. 1 market for utility-scale solar. More solar and batteries were added to the Texas grid in 2024 than any other energy source, and the state has long dominated in onshore wind.But that buildout is now threatened. A new tranche of bills in the Texas House and Senate could impose punitive engineering requirements on wind, solar, and storage plants — even those already in operation — and they could send the state’s power bills soaring.Doug Lewin is the founder and CEO of Stoic Energy Partners in Austin, Texas. He writes the Texas Energy and Power Newsletter, and he is the host of the Energy Capital podcast. On this week’s episode of Shift Key, Jesse and Rob talk with Doug about how Texas became a clean energy powerhouse, how it has dealt with eye-watering demand power growth, and why a handful of bills in the Texas statehouse could break its electricity market. Shift Key is hosted by Robinson Meyer, the founding executive editor of Heatmap, and Jesse Jenkins, a professor of energy systems engineering at Princeton University.Mentioned: A round-up of the anti-renewables bills now in TexasA map of renewables across TexasElectrifying the PermianThe economic impact of renewables & storage in TexasRural Texans speak out against SB 819How Texas consumers benefit from the renewables expansion Rob’s upshift; Jesse’s upshift.--Music for Shift Key is by Adam Kromelow. Hosted on Acast. See acast.com/privacy for more information.

Two fine-dining chefs moved to rural Portugal to build a regenerative agriculture project focused on market gardening, nutrient-dense food, and soil health. Meet The Farming Chefs! 👨‍🍳Philippe and Sophie are blending regenerative farming, no-dig gardening, rotational grazing, and nutrient-dense cooking on their five-hectare farm in central Portugal. Using mobile chicken tractors, compost teas, and a thriving herb garden, they’re regenerating the land... and teaching the world how to grow tasty nutrient-dense food at home!🍅 In this episode, we cover:How a no-dig market garden can out-yield bigger farms (with less work)Why nutrient-dense food tastes better (and how it can restore your health)How to integrate chickens and sheep to regenerate degraded grasslandsHow to build a thriving herb garden from local cuttings… for free!Why edutainment is a powerful tool to scale the regenerative movement📌 LISTEN FOR:🟢 15:32 – The aquatic plant that’s feeding chickens free protein🌿 26:10 – Sophie’s 150+ plant herb garden🍳 41:00 – Why chefs are the secret weapon of the regenerative movement📣 47:45 – “Farmers deserve rockstar status. They’re regenerating our future.”USEFUL LINKS:The Farming Chefs also run a fast-growing YouTube channel where they teach regenerative practices through fun, practical, visually rich tutorials. Their blend of storytelling, flavor, and ecological wisdom is one of the most inspiring in the movement today.❤️ This episode was produced in partnership with Soil Capital, a company that supports #regenerativeagriculture by financially rewarding farmers who improve soil health & biodiversity.Thank you for listening, all the best, Raphaël Hosted by Ausha. See ausha.co/privacy-policy for more information.

We have no guest this week, but John talks about next week's guest!climateactionfigures@gmail.comhttps://www.facebook.com/climateactionfigureshttps://www.instagram.com/climateactionfigures/https://www.youtube.com/@ClimateActionFigures

Hello! I have been away in the bush for three days and three nights with just a tarp, sleeping bag and water to my name. No tent, no pillow, no torch, NO BREAKFAST. Off the back of this deeply moving ritual (which I'll tell you about soon), I wanted to release this equally as moving and foresty interview with Tessa Campisi.Tessa is a writer, poet, audio visual artist, activist and radio host who speaks with the timbre of an old growth tree and tells stories that will rustle your leaves. In this chat:🌳 What it's like to live through a catastrophic flood🌳 How anarchic networks can rise to meet a crisis, fast🌳 What happens when forest conservationists are at loggerheads with traditional owners?🌳 Strawman vs. steelman arguments🌳 A new approach to deep listening to those you disagree with 🌳 What traditional activism gets wrong and how to be a more effective change agent 🌳 How and why to love the scraps of our beautiful, broken world🧙‍♀️ LINKY POOS Tessa's home on the webTessa's (online) exhibition ~ Framings of Wombat ForestArticle of interest ~ Reflections on forest gardening by Cam Walker https://www.melbournefoe.org.au/galk_galk_dhelkunyaPaper of interest ~ History of Environmentalist-Indigenous alliances and conflictsEssay of interest ~ The Trouble with Wilderness by William Cronon*** Become a Reskillience supporter on Patreon!***

A few light showers today, but nice weather returns down the road.

thanks to Paul Yeager from Iowa PBS and the Iowa public broadcasting I enjoyed it 

Send us a textGrant West from, Hampton, Virginia, pushes the envelope and wants to help others broaden their knowledge within the GIS field. Mainly involved in telecommunications, Grant uses his expertise in data analytics and surveying to help best analyze poles maintained out in field and the building of newly constructed poles for Timmons Group.  Grant also gives us an in depth look at what makes a pole successful and a failure. And how the telecommunications industry could improve how they use GIS. We lastly, briefly, talk on the differences between receiving a degree and a certification.   www.spatialstack.ai/spatial-labOr Sign up: https://spatial-lab.circle.so/checkout/spatial-lab-member?affiliate_code=926635

Our speakers discuss the state of human rights in Latin America, the evolving role of businesses, and the importance of effective due diligence and remedy processes