Exploring Marketing

Podcasts about Marketing

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Episodes about Marketing

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💻 Game Changing TikTok Shop Mass Outreach Tool/CRM - euka ai💼 FREE brand consultation - click here🔎 Get 10% off Kalodata (TikTok Shop Analytics Tool) - kalodata🔨 Shoplus (another useful TikTok Shop Tool) - shoplus🙋‍♂️ Our Free Slack Group - click hereIn this episode of TikTok Shop Insiders, we break down the latest TikTok Shop updates, starting with the big news: the U.S. ban has been pushed back 90 days, offering sellers a temporary breather. He dives into new content projects, including weekly LinkedIn Live sessions and a “100 Days of TikTok Shop Tips” series to support the growing community. Ivan also shares behind-the-scenes insights from Affiliate Academy HQ, spotlighting top affiliate success stories and how the academy is solving real problems for brands. We covered a major platform update—partial refunds are now possible without returns—and answers a frequent brand question: “Do I have product-market fit?” our take? Stick to impulse-buy pricing under $40 and make sure your product either solves a problem, is demonstrable, or taps into trends. It’s a jam-packed episode full of strategy, community updates, and the kind of insights only an insider can offer.
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What’s the secret to turning a beloved story into an unforgettable experience and why do the products you take home matter just as much as the moments you experience on-site? In this episode, we sit down with Sol Armada De La Cruz, Warner Bros. Discovery’s Director of Retail Strategy, to unpack how she helps transform iconic worlds like Harry Potter into real-life adventures, right down to the carefully crafted products waiting in the gift shop. We explore the delicate balance of fan connection, cultural adaptation, and why the right merch can turn a fleeting moment into a lifelong memory. Hosted on Acast. See acast.com/privacy for more information.
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Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence.If you're working in the podcast space and want to elevate your agency, this episode of Let's Blow This Up is just for you!In this installment from the Season 3 Livestream Series, I'm joined by Emily Page, Operations Lead and Co-Owner of Stories & Strategies Podcast Production. Emily brings an incredible story to the show - highlighting how she took the leap into this industry and was able to not only excel, but become a partner at her agency in just two years.Throughout this conversation, Emily and I discuss:What it take to grow a successful podcast agencyHow important communication and building relationships is in that processThe role does/will AI continue to play in podcastingWhy creators can't get consumed with download numbersWhether ratings and reviews still hold the same weight as years pastTips you can implement immediately to help your agency thriveConnect with Emily PageEmail | LinkedInThis episode was recorded live on Wednesday, April 30th.Thank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com
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🎧 What Happens When You Bet $1 Billion on Something You Don’t Own?What if the smartest move your company could make… is backing something you don’t control?In a world where most partnerships are built around contracts and control, this episode unpacks IBM's billion-dollar bet on Linux—an open-source movement that no one owned. For today’s sales and marketing leaders, it’s a masterclass in how modern partnerships can break the mold and drive unexpected growth.Discover how to reframe what a "partner" is—and why the next big opportunity might not be another company.Learn why aligning with a trend or movement can generate more value than owning the product itself.See how investing boldly in innovation (not ownership) can unlock massive brand credibility and long-term returns.Tune in now to learn how IBM’s radical partnership strategy with Linux can reshape how you think about your own growth moves.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
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In this episode, Britt discusses why likes and views might be a little bit lower than normal right now for many people, as well as a few things she's doing to address it for her business account. Also, check out Tiny Chef: https://www.instagram.com/p/DI6gxlWRiNc/ Mentioned in this episode:Follow Britt on Instagram: https://www.instagram.com/brittdoessocial/Content & Community, $35 per month: The membership to teach you to run your own social media like a pro with ongoing support and time in your calendar for implementation:https://brittdoessocial.podia.com/britt-does-socialMonth of Content workshop, $150: A 2 day workshop to help you batch a month of content: https://tinyurl.com/nt24hmzs
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In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...It's something she calls, "Anticipation Marketing."This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.Anticipation Marketing works because it taps into something deeper - something wired into every one of us:👉 The thrill of the wait👉 The desire to be first👉 The fear of missing out👉 And the emotional build-up before something truly worth having...It’s about amplifying desire without even mentioning a price. It’s about creating scarcity without sounding like a manipulative carnival barker.It’s subtle. It’s strategic. And it’s deadly effective when done right.We’ll break down how you can:✔️ Warm up your audience before a single offer is made✔️ Build anticipation that turns interest into obsession✔️ Use story, rhythm, and timing to guide people straight to the sale... without pushing it✔️ And create demand where there was none (just like the top marketers do)All of this without sounding salesy, desperate, or needy.Whether you’re a freelancer, business owner, or marketer who’s tired of chasing leads and wants to pull them in instead, this episode will change how you sell... forever.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.
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What defines value in today’s private club? It’s not the square footage of your dining room or how fast your greens roll—it’s how your members feel when they engage with your club. In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University’s School of Hospitality Business and longtime private club member. Together, they explore why exclusivity isn’t the draw it once was, how member experience now drives perceived value, and what progressive clubs are doing to evolve with generational expectations. From redefining reputation to creating "Instagrammable" moments, Bonnie shares research-backed insights and memorable metaphors that will challenge how you think about membership, communication, and strategic planning. Whether you’re managing daily operations or setting long-term vision, this episode offers a roadmap for making your club not just relevant—but irresistible.
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Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.Find The Modest Company at https://www.themodcosc.com/Follow Angel @themodcoscGrab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.
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This week, I sat down with Kate Zaman, Senior VP of Partnerships and Marketing at ReserveBar, to talk about what it really takes to build a brand that doesn’t just survive but thrives, especially in a world where consumers expect more than just a pretty label.We get into career growth, partnerships, luxury e-commerce, why personalization matters more than ever, and how to actually understand your real customer (hint: it’s not always who you think it is).Kate also shares her journey from being a college brand ambassador to leading partnerships and marketing for some of the biggest names in the wine and spirits industry, plus why early experience in customer service and sales is an underrated advantage if you want to make it in marketing.If you're building a brand, scaling a business, or sharpening your marketing playbook, this episode is packed with real talk and strategies you’ll actually want to use.🎧 Listen now for insights on brand loyalty, personalization, and why luxury brands are winning by keeping it real.📲 Follow Instagram: @kateeliza23LinkedIn: linkedin.com/in/kzaman917/📲 Follow Instagram: @reservebarspiritsWebsite: https://www.reservebar.com/👋 Enjoying Above the Fold?Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!Connect with Jess on:LinkedIn: linkedin.com/in/jess-cervellonTwitter: x.com/jesscervellonInstagram: instagram.com/jess.cervellon
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How do large enterprises navigate the fast-changing world of AI? Audrey Chia sits down with Andrejs Karpovs, an Oracle veteran and AI educator, to explore the challenges and strategies behind enterprise AI transformation. From ROI-driven adoption frameworks to integrating AI agents with human oversight, Karpovs shares valuable lessons learned from the front lines. He also offers advice for professionals looking to build their AI muscle without getting lost in the hype. This is a must-listen for anyone balancing innovation with enterprise-scale realities.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome