I discuss the current struggles and declining revenue of my business. I share how I’m cutting costs, including letting go of his long-time VA, Callie, and eliminating unnecessary expenses.
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00:00 Introduction and Current Business Challenges
01:40 Evaluating Expenses and Making Tough Decisions
02:52 Content Strategy and Audience Engagement 04:36 Revenue Decline and Simplifying Operations
05:00 Shutting Down Projects and Future Plans
05:45 Reflecting on Past Successes and Setting New Goals
08:02 Conference Costs and Financial Planning
09:45 Domain Management and Cost Cutting
16:23 Course Shutdown and Revenue Impact
22:38 Sponsorship Challenges and Revenue Struggles
24:21 Cutting Costs and Shifting Focus
27:39 Exploring New Ventures: Etsy Print on Demand
30:12 Donation Model and Affiliate Marketing
34:41 Amazon Influencer Program and Product Recommendations
41:31 Concluding Thoughts and Future Plans
As you can probably tell from the title of this episode, things are about to get vulnerable here on the podcast today, as I reveal how very recently I almost gave up and completely shut down Thrivers. In this episode, I want to share the untold story behind my darkest leadership low. From chaotic team expansion and communication breakdowns to the silent sabotage of misaligned visions, it all brought me to the brink of selling my company… Fast forward to today, and I am at a place where I feel like I am awake again and I want to talk about hard things differently. If you're navigating the messy middle of growth right now, I hope the leadership lessons that I learned will empower you to identify red flags, make tough decisions, and build your thriving enterprise. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
HVAC Masters Of The Hustle would like to welcome Josh Davis into the Hot Seat on episode 312. On this episode Josh Davis will talk about the key point for companies to send out mailers! Jdub been using Mail Shark at Royalty and its been changing the game. Join the episode and find some hidden gems that will help you get your foot into more doors. If you enjoyed this episode let someone know because this marketing is NEXT LEVEL!!! SUBSCIBESHARE
Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!Follow DanaWebsite: https://kpplaybook.com/New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/LinkedIn: https://www.linkedin.com/in/dditomaso/YouTube: https://www.youtube.com/@kp_playbook/videos Bluesky: https://bsky.app/profile/danaditomaso.comResourceshttps://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/https://gettingthingsdone.com/00:00 Introduction and Guest Introduction00:10 Common GA4 Setup Mistakes00:57 Podcast Introduction and Host Updates02:44 Upcoming Events and Announcements04:49 Conversation with Dana DiTomaso Begins05:45 GA4 Horror Stories and Common Issues09:45 Advanced GA4 Tag Manager Tips15:14 Importance of Proper Traffic Filtering22:32 Tracking AI Traffic and Brand Building34:59 Challenges in Digital Marketing and Analytics41:35 Mike's Report and Learning Habits44:31 The Importance of Annotations in GA456:01 Challenges with GA4 Implementations01:01:30 Using BigQuery with GA401:03:01 Content Marketing Strategies with SparkToro01:05:29 Personal Interests and Recommendations01:13:00 Wrapping Up and Future Plans
This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.Try Opteo for free for 28 days - https://opteo.com/pspStep-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/GdmZXKDhwYgSubmit a Question - https://www.paidsearchpodcast.com
Send us a textSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.
In this episode of Social Media Decoded, host Michelle Thames chats with content marketing strategist Carlissa LeBlanc, the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast. Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business.
You’ll learn:
Carlissa’s proven strategy for batch-creating a month of content in one day
How to simplify your marketing without sacrificing results
The systems she uses to stay visible—even when life gets busy
Why marketing consistency is more about strategy than hustle
Whether you're just starting your business or managing multiple roles, this episode will help you build visibility and confidence with less stress and more strategy.
📌 Connect with Carlissa:Website: www.cdcreativecoagency.comInstagram: @carlidorlynJoin her newsletter: www.cdcreativecoagency.com/newsletter
Why Grow The Personal Injury Side of Your Practice
Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyone is Lying to You, which dissects the rise of ‘trad wife’ influencers and the multi-billion-dollar industry built on selling idealized domesticity.Drawing on her background in investigative journalism, which has covered everyone from Donald Trump to mommy bloggers, Piazza reveals how traditional values have become the latest form of performance marketing.Nostalgia As a Business ModelKey takeaways:"Everyone is lying to you. They're creating a magazine; they're creating a TV show. Most of this is not their real life. When you look at it like it's actually media and not a glimpse into someone's window, I think then you can let go of some of the guilt and the shame, but you're still going to buy the shit." - Jo Piazza [10:40]"The funniest thing about trad wives is they're encouraging all of these women to quit their jobs and rely on a man. I'm like, where are all these rich men that just want to make enough money to support a family? The average male income is something around $60,000 and the average American household spends $70,000. So the math does not add up in this equation." - Jo Piazza [19:12]"You can now rent entire houses for your influencer content. You can rent out a house with the beautiful kitchen and the pristine countertops. You can even rent a bathroom that's beautiful for your get-ready-with-me routine. And then [you can] shoot all of your content in it for one day. It's not your actual freaking house, but no one knows that." - Jo Piazza [13:31]"We're all brands. We're all trying to create something online. I'm very honest about this. I want people to buy my damn books. And so that means I have to post on social media." - Jo Piazza [26:35]Associated Links:Order Everyone Is Lying to You by Jo PiazzaCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Don Tepman, better known as 'StripMallGuy,' talks candidly about his rise to social media fame in the retail real estate world. Don discusses his beginnings in real estate, his years of anonymous posting, and the decision to reveal his identity. He shares his strategies for selecting and managing properties, focusing on mom-and-pop tenants, the challenges and rewards of revitalizing strip centers, and the importance of niche knowledge. Additionally, Don offers his candid take on the evolving retail market and reflects on the impact his social media presence has had on his business. James Cook is the Director of Retail Research in the Americas for JLL. Keisha Virtue is Retail Research Manager for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.