In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...It's something she calls, "Anticipation Marketing."This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.Anticipation Marketing works because it taps into something deeper - something wired into every one of us:👉 The thrill of the wait👉 The desire to be first👉 The fear of missing out👉 And the emotional build-up before something truly worth having...It’s about amplifying desire without even mentioning a price. It’s about creating scarcity without sounding like a manipulative carnival barker.It’s subtle. It’s strategic. And it’s deadly effective when done right.We’ll break down how you can:✔️ Warm up your audience before a single offer is made✔️ Build anticipation that turns interest into obsession✔️ Use story, rhythm, and timing to guide people straight to the sale... without pushing it✔️ And create demand where there was none (just like the top marketers do)All of this without sounding salesy, desperate, or needy.Whether you’re a freelancer, business owner, or marketer who’s tired of chasing leads and wants to pull them in instead, this episode will change how you sell... forever.

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