Authority Marketing Blueprint with Jon Reyes

In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...It's something she calls, "Anticipation Marketing."This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.Anticipation Marketing works because it taps into something deeper - something wired into every one of us:👉 The thrill of the wait👉 The desire to be first👉 The fear of missing out👉 And the emotional build-up before something truly worth having...It’s about amplifying desire without even mentioning a price. It’s about creating scarcity without sounding like a manipulative carnival barker.It’s subtle. It’s strategic. And it’s deadly effective when done right.We’ll break down how you can:✔️ Warm up your audience before a single offer is made✔️ Build anticipation that turns interest into obsession✔️ Use story, rhythm, and timing to guide people straight to the sale... without pushing it✔️ And create demand where there was none (just like the top marketers do)All of this without sounding salesy, desperate, or needy.Whether you’re a freelancer, business owner, or marketer who’s tired of chasing leads and wants to pull them in instead, this episode will change how you sell... forever.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Some of the most successful copywriters (and marketers) around the globe have one thing in common:They’ve been through hell and back.They’ve either….Been continuously rejectedFailed hard at one point (in their personal or professional lives)Many spent weeks, months, even YEARS questioning if they’d ever “make it”But instead of throwing in the towel… A) They kept pushing forward. They learned from every failure.B) They developed the hard-earned mindset that eventually turned every loss into fuel for their fire - fuel for their next big win.C) Because marketing and copywriting? Sometimes, it’s A LOT more mental than most people realize.I sat down with Pauline Longdon, a respected Copy Chief who earned her stripes many years ago, while working alongside some of the best in the game.And what we talked about?Well, if you want to start thinking, writing, and SELLING like an elite copywriter… Whether you’re marketing your own products, for clients, or BOTH…Then you’d be hard-pressed to miss this.Here’s a taste of what you’ll get inside this interview:✅ The “Invisible Mental Edge” of the Highest-Paid Copywriters – Most freelancers obsess over templates and tricks… but pros tweak their approach first so they can get paid 10X more for the same amount of work✅ The Single Biggest Mistake Killing Your Conversions – If you’re obsessed with conventional “copywriting wisdom,” chances are you’re unknowingly turning buyers away. Here’s what to do instead✅ The Psychology of Buyers That Forces Them to Say ‘Yes’ – Why some words effortlessly persuade, while others repel customers… and how to tap into little-known “irresistibility triggers” hidden in human nature.✅ Why “Decent” Copy Gets You Nowhere (And What Actually Works in 2025, 2027, 2030 and beyond) – If your copy is “just good enough,” you’re already losing. Find out what separates forgettable freelancers from the industry’s best-paid pros.It’s the kind of insider knowledge you only get from people who are actually in the trenches, writing the kind of copy that makes millions.By the way…This interview won’t cost you a dime… but the insights inside? Worth their weight in gold.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

If you’re tired of dabbling in freelancing and ready to think, market, and write like the top-paid pros - then Part II of my Private Freelancing Playbook is what you've been needing.In this episode, we'll build upon the shortcuts and mindset shifts you've discovered in Part I. Plus, you'll gain the foundational clarity you'll need to understand how to craft homerun promos with skills like:- The art of turning a “big idea” into a high-powered psychological conversion “trigger” which can add an extra $50,000 to $100,0000 to your bottom-line freelancing income.- The 3-step process for writing high-converting headlines your audience can't ignore. - The ONE unlikely copywriting pitfall that will make sure you stay stuck with mediocre results instead of tangible improvements.- The 3-phase roadmap for building a 6-figure freelancing career within 12 months. (or less) And more.Listen in on the final installment of this two-part training series as I personally unveil freelancing “tricks of the trade” that can help you take your game to the next level, and begin mastering the skills that top freelancers use every day...______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

What Happens When Direct Response Marketing Traditions collide with New-School Copywriting?On one side, you have time-tested, traditional copywriting methods that legendary marketers used to build fortunes. On the other, today’s AI-fueled, swipe-file-heavy approach that churns out sales copy at lightning speed.So, which approach wins in 2025, 2027, 2030 and beyond?This is your personal invite to join me and Drew Bay for an exclusive deep dive into copywriting secrets you won’t find in courses, books, or social media groups.In this veteran-level conversation, we’ll dissect what really happens when old-school copywriting meets new-school conversion tactics:✔️ The good, bad, and ugly of traditional copywriting methods (and why they’re still essential today).✔️ Why mentorship is a non-negotiable for breaking free from mediocre copy and reliance on templates.✔️ The truth about today’s “new-school persuasion secrets” most copywriters still get wrong.✔️ A mindset shift that will instantly boost your confidence and skill level as a copywriter.✔️ And  much more.If you’re serious about leveling up your copy and combining the best of both worlds—old-school precision and new-school speed—this video is for you.Keep watching and unlock the new school conversion secrets top "old school" copywriters don’t talk about.__➡️ If you’d like to learn more about Drew Bay…Email: drew@captaincopywriting.caOr add Drew on LinkedIn:https://www.linkedin.com/in/drewbaymarketingspecialist/–______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

If you’ve ever wondered whether AI is the death of copywriting, or a RE-BIRTH...Or if it is just a temporary “band-aid” marketing fix which could go extinct…And if you’re looking for deep-dive updates on today’s copywriting landscape…Then you’re going to love today’s podcast episode.I sat down with Adil Amarsi—an experienced, respected freelance copywriting veteran.Join us we uncover the truth about AI’s impact on copywriting, and reveal conversion-generating perusasion secrets that lie within cognitive neurosciecne.In this episode, you’ll…Discover why copywriting has always been known as the “anti-poverty skill” inside today’s elite inner-cicles… and how to embrace it while AI is shifting the tides of today’s online marketing landscapeUnevil the double-edged sword of AI, and see why AI tools are making bad copywriters worse—and good copywriters even betterLeverage advanced persuasion secrets you can use today to create measurable boosts in conversions in long form sales copy and video sales letters. (these are the type of A-List “insider secrets” your competitors don’t want you to know.) Unevil one simple “storytelling tweak” you can make today that will instantly make your copy hit harder.)Get an insider-look at fact-based cognifitive neuroscience research which unveils how to use the power of “dopamine” to create higher-converting adsAnd more.Whether you’re a freelancing rookie or a seasoned marketing pro, this episode will open your eyes to the past, present, and future of the skill that drives more revenue than any algorithm ever could.— Learn from Adil's 20+ Years of Copywriting Experience Inside of His Course, "The Encyclopedia of Copy" -- Get it here with Video Training, Examples, and Templates For $300 Off And WITHOUT An Annual Membership: https://tinyurl.com/adil-and-jon______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

I’ve seen marketers at every stage - newbies, veterans, even burnt-out middle managers - completely reinvent themselves and take their careers (or businesses) to the next level.See, if you’ve been sitting on the fence about making new moves in your career or restructuring your business… Or you feel like your current career or business model might not cut it for you anymore…Or you want to be a master of all forms selling — marketing, copywriting, and high-ticket sales…Then here’s the good news:Don’t stress yourself by trying to become a “jack of all trades.”Instead, embrace this fact:At some point, the connections you make and the strategy you follow could potentially make or break your career.Keep watching while I join entrepreneur, marketer, and salesman Jason Kanigan as we uncover career-proofing strategies that can help seasoned sales people, introverts, marketers, writers,  and even total beginner entrepreneurs gain career control in our rapidly changing online business world.➡️ If you’d like to learn more about Jason Kanigan…Visit:https://jasonkanigan.comhttps://www.coldstartech.comEmail: jason@coldstartech.com______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

High-paying, low-drama, low-stress clients - that's every freelancer's dream.Most new-intermediate copywriters make the massive mistake of fishing in the wrong ponds. Turning to the wrong advice. Chasing small-time gigs that take weeks to complete.Then... working with clients who squeeze them dry for pennies. But there's a better way... In part 1 of this two-part podcast episode, I'm revealing my personal formula for removing mindset blocks, developing your own simple copywriting systems, and developing the abundance mindsets which can land you the best clients in any niche - without obsessing over your words, fighting for work, or playing “price roulette.”Then, in part 2 of this two-part podcast episode, you'll discover the marketing and messaging shortcuts that can help you write and market at the 7-Figure+ level. For now, tune into part 1, and email questions to copyblueprints@gmail.com______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Instability. Inconsistency.Sporadic income… It’s a terrible feeling, isn’t it?Forget chasing clients like a lost puppy…If you're tired of the feast-and-famine cycle, it’s time to master something many freelancers, agencies, and coaches overlook: Filling up your pipeline by “automating” your own marketing, sales, or client attraction processes.In this video, Kendall and I go over some of today’s best sales and email marketing strategies which helped her—and many others—grow coaching and freelancing businesses to $300,000, $400,000 and even $500,000 (and beyond) without burning out.Listen in with me and Kendall as you’ll discover:*Different ways to package high-ticket coaching and done-for-you offers (and make ‘em so good they can't say no)*Sales and email marketing systems every freelancer, coach, or agency owner should play with and test*Why you should NEVER obsess over “price” (and deal with clients who value “cheap rates” over quality)*And morePlus…You can use these strategies to start and/or grow agencies, coaching companies, and info-marketing businesses.Let’s level up your sales-acumen and touch on psychological triggers that make prospects chase you, instead of the other way around.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Coaches, consultants, health practitioners and agency owners…Tired of seeing your competitors pulling profits from the attention they’re getting, while you’re left in the shadows? In this video, we’re diving deep into the world of organic social media marketing… With strategies tailored 6-figure coaches, consultants, health practitioners and service-based leaders.Whether you're a seasoned pro or just starting out, these strategies will elevate your online presence and attract high-quality clients and customers around the clock.Here’s what you’ll learn:Proven techniques to create engaging content that resonates with your target audience. The secret formula for building a strong personal brand that stands out in a crowded market. How to turn social media followers into paying clients without sounding salesy.And more.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Retired Indiana Pacers and New York Knicks player, Jonathan Bender, transferred his passion from NBA stadiums, into alternative health coaching...In fact, he turned one of his greatest weaknesses into one of his biggest marketing and coaching strengths.To date, Jonathan Bender has retired from the NBA and created several info products around pain relief and athletic performance…And he leveraged this drive to become an inventor, author, and philanthropist.Now, Jonathan is going to open up about the one pivotal moment that sparked his interest towards direct response copywriting.We’ll share key lessons from the NBA that translate into killer “big ideas” and coaching and direct response marketing.We’ll share transformative wisdom that helps you channel your passion into your copy… or, into an entirely new career.We’ll cover different strategies for breaking into the copywriting industry, even if you're starting from scratch.Listen in now - it doesn’t matter if you’re a sports fan, aspiring copywriter, or someone looking for a dose of motivation - this episode is packed with valuable insights and actionable advice.______Podcast Guest Liability: Hiring Disclaimer______ If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.