In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement.

We dive into his journey building Formula Drift from the ground up, his insights on the evolving motorsport landscape, and how PRI is working to protect and grow the industry. Whether you're a lifelong motorsport fan or curious about the business behind racing, this episode is packed with valuable insights on where the industry is headed and how we can all play a part in its future.

Tune in for an inspiring conversation about passion, innovation, and the future of motorsport!