Be Differential

For Thomas Craton, the track is where stories begin—but it's the merchandise that helps carry them. From design to delivery, Craton Promotions is creating apparel that speaks to motorsport fans and fosters real community. We talk about building a brand people are proud to wear, and the importance of repping your passion with purpose.Learn more about Craton at https://shopcraton.com/

On this episode of BeDifferential, we’re joined by Jesse Iwuji — NASCAR driver, team owner, and Navy officer. Jesse shares how his experience in the Navy shaped his mindset, instilled discipline, and prepared him for the high-speed, high-pressure world of professional racing.From navigating the demands of service to building his own NASCAR team, Jesse’s journey is one of grit, focus, and determination. Tune in for a powerful conversation about leadership, resilience, and pushing boundaries on and off the track.

Professional driver. Team owner. Advocate. Now featured in Amazon Prime Video’s First to the Finish, Shea Holbrook is breaking barriers on and off the racetrack. In this episode, we dive into her motorsports career, how she’s elevating talent through her own race team, and what it means to lead with purpose in the Mazda MX-5 Cup. From high-stakes races to high-impact storytelling, Shea’s journey is all about pushing boundaries—and inviting more people along for the ride.

In this episode of The BeDifferential Podcast, we sit down with Shivani Parmar — a rally driver pushing limits and challenging norms in a space where few women dare to tread. Based in India, Shivani shares what it takes to carve out a career in motorsport, especially in regions where opportunities and representation are still catching up.We talk about how she found her way into rallying, the obstacles she’s overcome both on and off the course, and why visibility and community matter more than ever in this sport. Her story is one of grit, growth, and breaking barriers with every mile.Whether you're a motorsport fan, a trailblazer in your own lane, or just need a reminder that you belong — this episode is for you.

In motorsport and beyond, success isn’t just about talent—it’s about who you know and how you connect. In this episode of The BeDifferential Podcast, we sit down with Cindy Sisson, a powerhouse in the industry with a diverse career spanning sports marketing, motorsports, and business development.Cindy shares how strategic networking has opened doors, created opportunities, and shaped her journey across multiple industries. From building relationships that drive sponsorship deals to championing diversity in racing, her insights prove that the right connections can accelerate success.Whether you're an industry insider or just starting out, this episode is packed with valuable advice on making meaningful connections, seizing opportunities, and navigating a dynamic career path.

What does it take to turn a passion for cars into a thriving community event? In this episode of The BeDifferential Podcast, we sit down with Ashley Ayers, a Florida-based automotive enthusiast with a background in hospitality, to talk about how she combined her skills to launch a successful monthly car show.Ashley shares the inspiration behind creating an event that brings car lovers together, the challenges of organizing a standout show, and how her hospitality expertise plays a key role in crafting an experience that keeps people coming back. From finding the right venue to fostering an inclusive community, this conversation is packed with insights for anyone looking to make an impact in the car world.Tune in to hear how Ashley is revving up the Florida car scene—one event at a time!

What does it take to break barriers and thrive in the highest levels of motorsport? In this episode of The BeDifferential Podcast, we sit down with Tatiana Calderón to talk about her journey through Formula 2, endurance racing, and beyond. From navigating the challenges of being a trailblazer in a male-dominated sport to her insights on the future of racing, Tatiana shares the highs, the hurdles, and the drive that keeps her pushing forward.Tune in for an inspiring conversation about resilience, speed, and what it truly means to race in the fast lane.

What makes a driving experience truly unforgettable? In this episode of The BeDifferential Podcast, we sit down with Dalal Elsheikh, an Experience Designer shaping the future of automotive interaction. From reimagining how we connect with cars to integrating cutting-edge technology into design, Dalal shares her journey into the automotive world and how she’s redefining the way we experience mobility. Tune in as we explore the intersection of design, innovation, and human connection in the automotive space.

In this episode of The BeDifferential Podcast, we’re joined by Dawn Burlew, President of Watkins Glen International, to explore her journey to leading one of the most iconic racetracks in motorsports. Dawn shares insights on what it takes to manage a world-class racing facility, the challenges and opportunities of being a woman in a leadership role within the industry, and her vision for the future of The Glen. From behind-the-scenes operations to fan engagement and the evolution of motorsports, this episode dives deep into the business and passion that drive the sport forward. Tune in for an inspiring conversation with one of the most influential figures in racing today!

In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement.We dive into his journey building Formula Drift from the ground up, his insights on the evolving motorsport landscape, and how PRI is working to protect and grow the industry. Whether you're a lifelong motorsport fan or curious about the business behind racing, this episode is packed with valuable insights on where the industry is headed and how we can all play a part in its future.Tune in for an inspiring conversation about passion, innovation, and the future of motorsport!