In motorsport and beyond, success isn’t just about talent—it’s about who you know and how you connect. In this episode of The BeDifferential Podcast, we sit down with Cindy Sisson, a powerhouse in the industry with a diverse career spanning sports marketing, motorsports, and business development.

Cindy shares how strategic networking has opened doors, created opportunities, and shaped her journey across multiple industries. From building relationships that drive sponsorship deals to championing diversity in racing, her insights prove that the right connections can accelerate success.

Whether you're an industry insider or just starting out, this episode is packed with valuable advice on making meaningful connections, seizing opportunities, and navigating a dynamic career path.