The Marketing Wasteland

May 27, 2025 · 29 min

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Your content isn’t failing–your platform strategy is. Discover why posting more is the worst advice and how to finally get traction.

In this episode, Sharran unpacks a marketing challenge most creators and entrepreneurs face: the “Marketing Wasteland.” If you've ever felt like you're creating content that gets no traction, this is your wake-up call. Sharran introduces the PARA Platform Filter, a practical framework to help you focus your efforts, find your ideal audience, and create consistent, resonant content without burning out.

He shares personal stories, including how he built a $1B brand by focusing on just three platforms and why going deep, not wide, is the most profitable strategy. From content misfires to scalable systems, Sharran breaks down exactly how to stop shouting into the void and start building real leverage online.

If you’re tired of posting everywhere with little to show for it, this episode will help you simplify your strategy, amplify your message, and connect where it counts.

“You don’t need a megaphone to reach the world. You just need to be in the right room having the right conversations.”

- Sharran Srivatsaa

Timestamps:

01:58 - The "Marketing Wasteland" explained

03:22 - The PARA Platform Filter: Present, Audience, Resource, Architecture

07:03 - Sharran’s YouTube experiment: 10 videos in 10 days

08:25 - Long-form vs. short-form: pick your trust and distribution platforms

09:32 - Cautionary tale: Startup fails trying to be everywhere

11:37 - Case study: Health coach builds six-figure business with two platforms

14:11 - Why you need a funnel, not a flat content plate

16:01 - How to find your audience and use AI to analyze their behavior

18:20 - Building connections in one anchor platform