Business School with Sharran Srivatsaa

Click Here to Get All Podcast Show Notes!What if you could follow a real-time playbook of a billion-dollar business being built from the ground up? In this episode, Sharran opens the curtain on his journey to building his next billion-dollar company, and he’s bringing you along for the ride!He's documenting every step of the journey so you can learn alongside him. From his first billion-dollar success to the lessons learned in the trenches, Sharran shares what’s different this time—how he's openly sharing the playbook, the wins, the mistakes, and everything in between. He emphasizes the importance of building with A-players, keeping your vision clear, and focusing on the metrics that matter. With Sharran’s raw and unfiltered insights, you’ll get an inside look at what it really takes to grow and scale a business to unprecedented heights.If you want to learn the strategies behind building a billion-dollar company, then this is the book for you. Tune in now and get an exclusive look at The Next Billion!“If you want to really scale, if you want to really grow, if you want to really have everyone charged behind your success, I would offer this: you've got to pick a metric, you've got to rally behind it, and you cannot shut up about it.- Sharran SrivatsaaTimestamps:01:33 - Why Sharran is building his next billion-dollar company in public02:25 - Lessons from building a $3.4 billion company06:51 - The importance of hiring A-players for success08:05 - The infinite game of hiring and building teams09:31 - The CEO’s three main jobs: vision, people, and cash10:32 - Why every team member must know the vision12:01 - What you measure is what you build13:20 - Why focus is key for business growth14:13 - Recap: The Next BillionResources:- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community -

Click Here to Get All Podcast Show Notes!What does the downgrade of America's credit rating really mean for you? Sharran breaks down the headlines and explains how this shift could affect your business, investments, and daily life, without the jargon.Today, Sharran dives into the recent downgrade of America's credit rating by Moody's, examining its implications and potential effects on individuals, businesses, and the economy. He breaks it down into ten key points, covering the underlying causes, the impact on government borrowing costs, and how it could affect interest rates for loans and mortgages. While this downgrade doesn’t signal an immediate crisis, Sharran stresses the importance of preparing for potential shifts in the economy and how these changes may affect personal finances and business decisions. With clear, actionable insights, this episode helps you navigate the uncertainty and take steps to protect your wealth.“If you knew something was gonna happen in six months–you've got the heads up now–at least maybe you can't do anything–but you can.”- Sharran SrivatsaaTimestamps:01:08 - What the downgrade of America’s credit rating means01:58 - How credit ratings affect national borrowing and interest rates04:05 - Understanding the US national debt and its long-term impact06:23 - How rising interest payments affect government spending07:23 - How a government downgrade impacts individual borrowing08:00 - The effect on small businesses and entrepreneurs08:31 - Why global investors pay close attention to US creditworthiness12:40 - How political gridlock contributes to uncertainty13:58 - The connection between credit downgrades and inflationary pressures15:27 - Preparing for economic shifts and making informed decisionsResources:- Moody's Ratings Downgrades United States Ratings - https://www.moodys.com/web/en/us/about-us/usrating.html- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join...

Click Here to Get All Podcast Show Notes!What if your business ran like a vending machine? When you put in $1, you get a client out. But how do you build a business like that? In this episode, Sharran delivers one of his most powerful frameworks yet: the Iron Suit System—a step-by-step model for building a predictable, scalable, and profitable business engine. Using a clever Iron Man analogy, Sharran reveals how to design a business that runs on autopilot, with consistent lead flow, client conversion, and systemized follow-up.He breaks down the seven “gears” that power a high-leverage marketing machine—from creating a magnetic offer and messaging that resonates to choosing the right channels and building a content engine that sells for you. This episode is not about hacks. It’s about smart strategy and compounding growth.Tune in to learn how to build a scalable business model that works perfectly for you. “Content is how you sell an idea for free.”- Sharran SrivatsaaTimestamps:01:08 - The perfect business model for you03:37 - The Iron Suit System: a 7-part framework for business automation05:48 - Gear 1: A grand slam offer that powers everything08:52 - Gear 2: Clear binary marketing goals12:34 - Gear 3: Designing for one perfect customer14:05 - Gear 4: Emotion-driven messaging22:33 - Gear 5: Choosing the right distribution channels25:24 - Gear 6: Install a follow-up system (check Ep. 256 for details)27:13 - Gear 7: Reach a wider audience with a content engine30:11 - Final advice: obsessively build your vending machine business32:40 - Bonus tip: Use the full transcript and AI to build your vending machineResources:- Business School Podcast Episode 256: Influencer Email Machine - https://sharran.com/episode256/- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/-

Click Here to Get All Podcast Show Notes!Your content isn’t failing–your platform strategy is. Discover why posting more is the worst advice and how to finally get traction.In this episode, Sharran unpacks a marketing challenge most creators and entrepreneurs face: the “Marketing Wasteland.” If you've ever felt like you're creating content that gets no traction, this is your wake-up call. Sharran introduces the PARA Platform Filter, a practical framework to help you focus your efforts, find your ideal audience, and create consistent, resonant content without burning out.He shares personal stories, including how he built a $1B brand by focusing on just three platforms and why going deep, not wide, is the most profitable strategy. From content misfires to scalable systems, Sharran breaks down exactly how to stop shouting into the void and start building real leverage online.If you’re tired of posting everywhere with little to show for it, this episode will help you simplify your strategy, amplify your message, and connect where it counts.“You don’t need a megaphone to reach the world. You just need to be in the right room having the right conversations.”- Sharran SrivatsaaTimestamps:01:58 - The "Marketing Wasteland" explained03:22 - The PARA Platform Filter: Present, Audience, Resource, Architecture07:03 - Sharran’s YouTube experiment: 10 videos in 10 days08:25 - Long-form vs. short-form: pick your trust and distribution platforms09:32 - Cautionary tale: Startup fails trying to be everywhere11:37 - Case study: Health coach builds six-figure business with two platforms14:11 - Why you need a funnel, not a flat content plate16:01 - How to find your audience and use AI to analyze their behavior18:20 - Building connections in one anchor platform21:25 - Going deep vs. going wide: the real path to profitability21:59 - Sharran’s content strategy breakdown26:02 - Visibility vs. leverage: where real influence comes from26:51 - Final challenge: simplify your marketing and connect with purposeResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/-

Click Here to Get All Podcast Show Notes!Could the words you use be sabotaging your success? In this episode, Sharran breaks down ten lazy phrases that kill your communication and shares how to instantly replace them with more powerful, precise language.He dives into the power of language and how lazy phrases and filler words can diminish your authority, influence, and success. Sharran offers simple, actionable replacements to ensure your words are always precise and impactful. Whether you're speaking to clients, your team, or even friends, this episode will help you communicate more clearly, build trust, and get more done. From leaders to entrepreneurs, anyone looking to improve their influence will benefit from these easy yet transformative changes in their everyday language.Are you ready to elevate your communication and make every word count? Tune in to learn how to detox your language and get noticed for the right reasons.“Clear speaking builds trust. You and I both know that.”- Sharran SrivatsaaTimestamps:01:25 - Why lazy language ruins your credibility03:01 - The "whatnot" trap and why it weakens your message05:00 - "Blah blah" and other dismissive phrases that kill clarity06:52 - Using "stuff like that" and why it's a communication killer08:04 - How "you know what I mean" makes you sound unconfident09:42 - The vagueness of using "things" and "stuff"11:00 - Don't oversimplify with words like "basically" and "essentially"13:45 - The danger of "a lot" and "a few" in creating ambiguity16:03 - Avoiding "probably" and "maybe"—the power of confidence in leadership18:15 - "Interesting" and why it’s a meaningless word20:08 - The "let's talk about that later" trap and why it's dismissiveResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's...

Click Here to Get All Podcast Show Notes!What if the key to your brand’s growth wasn’t trying to please everyone but picking a fight? In this episode, Sharran explains how creating an ‘enemy’ can skyrocket your brand loyalty and revenue.Sharran reveals the game-changing concept that the most successful brands do. He explains how identifying a "villain" can sharpen your message and rally a loyal following. Whether it’s tackling frustrations, outdated business models, or a big machine, Sharran provides the framework for creating a movement around your brand. With examples from Apple, Starbucks, and even political figures like Donald Trump, he illustrates how having a clear "enemy" drives engagement and loyalty. This episode will challenge you to rethink your marketing strategy and build a brand that people can truly get behind. If you want to create a brand that people can’t stop talking about, tune in to learn how picking a fight can make you rich!“People don’t buy products, they join fights. And for you to have a great fight to win this rigged game, pick your enemy, plant your flag, and watch how fast your brand starts pulling in the right people.”- Sharran SrivatsaaTimestamps:02:59 - Why brands with enemies attract loyalty and profits05:46 - Attacking frustrations instead of bashing competitors06:59 - The power of attacking outdated business models08:21 - How to attack impersonal forces like "the system"12:05 - The FIGHT method: Frustration, Identity, Guide, Honor, and Tactical Victory18:13 - Examples of brands that successfully used the "enemy" concept20:29 - Ethical guardrails when picking your enemy21:41 - Here's the BIG takeaway22:36 - Steps to identify your "enemy"Resources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program -

Click Here to Get All Podcast Show Notes!Investing is more than just picking stocks or real estate—it’s about making smart decisions with your time and money. In this episode, Sharran Srivatsaa reveals his powerful Investment X-Ray framework for evaluating any opportunity like a pro.This method, which Sharran learned from a billionaire client during his tenure at Goldman Sachs, categorizes investments into four key buckets: capital preservation, tax efficiency, cash flow, and growth. He explains how to evaluate these components to assess the true value and risk of an investment, ensuring you make informed choices that align with your financial goals. Whether you're looking at real estate, stocks, or any other investment, this episode will help you make better decisions and manage your capital more effectively.  Are you ready to eliminate the guesswork from investing? Tune in to learn how to use the Investment X-Ray to evaluate your next opportunity!“You can generate passive income by either funding it with capital or funding it with resources.”- Sharran SrivatsaaTimestamps:03:31 - The Investment X-Ray framework for evaluating opportunities04:54 - How to assess the security of your investment05:56 - Understanding the tax implications of your investments08:53 - The importance of consistent returns in investment decisions10:01 - The myth of passive income and the reality of "pre-funded" income14:39 - Why growth is essential, but it comes with risk16:35 - The Investment X-Ray applied to cash, Bitcoin, and real estate22:20 - Recap: How to Pick an InvestmentResources:- Business School Podcast Episode 1: How to Find a Mentor - https://podcasts.apple.com/us/podcast/how-to-find-a-mentor/id1511923051?i=1000479258940- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/-

Click Here to Get All Podcast Show Notes!Instagram is constantly evolving, but are you keeping up with the changes? In this episode, Sharran dives into the 10 secrets to Instagram growth, compiled from the latest insider tips directly from Instagram’s CEO, Adam Mosseri. From leveraging viral spikes to decoding the winners in your niche, Sharran lays out actionable steps for influencers to boost their reach. Learn how to "stack the spike" to amplify momentum, use batch filming for consistency, and optimize your captions for maximum engagement. Top creators prove these methods work, and they’re all designed to help you grow smarter, not harder. Whether you’re building your personal brand or scaling your business, this episode is your roadmap to Instagram success in 2025. If you want to supercharge your Instagram growth in 2025, tune in to learn the 10 secrets that top creators are using to skyrocket their success!“Every time you make a post, you have to ask yourself, 'Why would someone want to share this?' And if you can't answer that, you've got to study what you share.”- Sharran SrivatsaaTimestamps:01:21 - Adapting to Instagram’s changing landscape02:54 - Secret #1: Amplify viral momentum by stacking the spike03:50 - Secret #2: Model what’s working in your niche05:38 - Secret #3: Batch your content for scalability06:48 - Secret #4: Maximize carousel engagement with second swipe hooks08:19 - Secret #5: Hook viewers in the first three seconds10:43 - Secret #6: Use trending soundtracks for better retention13:31 - Secret #7: Write captions that drive visibility15:31 - Secret #8: Craft compelling short-form content with trailer strategy18:23 - Secret #9: Engage with every comment to strengthen connections20:45 - Secret #10: Hijack headlines to position yourself as a niche authority23:45 - Bonus tip: Optimize for shares to unlock massive growthResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing -

Click Here to Get All Podcast Show Notes!Imagine waking up tomorrow to find that your entire social media following has vanished! What’s your backup plan? In this episode, Sharran reveals why your email list is the only asset that truly belongs to you and how to nurture it for lasting success. He reveals the ten critical mistakes influencers make in email marketing and how to fix them to build their Influencer Email Machine. These are actionable lessons Sharran has learned from writing millions of emails. Whether you’re just starting or have an established email list, this episode is packed with practical advice used by top influencers like Alex Hormozi. Tune in and discover how to optimize your email marketing for maximum effectiveness.“You don't write better emails until you have more people reading, but you don't get more people to read until your emails are better–that's the paradox.”- Sharran SrivatsaaTimestamps:01:47 - Why losing your email list is a dreadful thing02:34 - The only platform that slows the scroll04:48 - How to build trust through email cadence06:45 - The dangers of testing the gods of deliverability09:24 - Writing for readability: Big paragraphs = big drop-offs11:54 - You don't need to write an essay–just get your point across13:14 - One line, one link: The secret to better click-through rates14:25 - Understanding the inbox battlefield and how to stand out16:30 - Why most people don't like emails18:39 - Treating email like music: Using formatting for easier reading20:18 - The paradox: The bigger your email list, the better you'll write22:10 - Recap: Influencer Email MachineResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program -

Click Here to Get All Podcast Show Notes!What if you could drastically improve your leadership with just a few changes? Sharran reveals five fixable mistakes leaders commonly make and shows you exactly how to correct them for better results and stronger teams!Drawing from his experiences and lessons learned, Sharran covers mistakes like taking all the credit, failing to build a public presence, and not painting a big enough vision for your team. He shares why these issues are often overlooked, how they hinder growth, and actionable steps to correct them. Whether you're leading a team, a company, or yourself, this episode will help you elevate your leadership skills and drive real change in your organization.Ready to fix your leadership mistakes and unlock your full potential? Tune in now to learn how to become the leader you were meant to be!“If you lead by force, all you get is compliance and never commitment.”- Sharran SrivatsaaTimestamps:01:10 - Why leadership mistakes aren’t personality flaws02:00 - How to stop taking all the credit04:20 - The importance of building your voice as a leader05:35 - The power of having a public platform for leadership07:55 - Stretching your vision to inspire your team09:41 - Softening your power to foster collaboration12:18 - Sharpening your edge: Be known for a standout skill15:09 - Recap: 5 Fixable Mistakes Leaders MakeResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program - https://www.highlandprime.com/- Grab Sharran’s 4-Week MBA for Free -