Let's Talk Horse Business

George sits with Katy Holder-Vale as they dive into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape of horse welfare. Katie emphasizes the significance of networking, the role of apprenticeships, and the need for responsible horse ownership. They also explore the impact of social media on public perception and the necessity of showcasing the positive aspects of horse care and training. With insights into practical breeding practices and the emotional connections between horses and humans, this episode offers valuable advice for newcomers to the industry. KEY TAKEAWAYS Adaptability in Business: The horse breeding and training industry requires flexibility to respond to market demands. Adjusting between breeding and offering livery services based on market conditions is crucial for sustainability. Networking and Community Engagement: Building connections within the local equestrian community through involvement in clubs, shows, and committees can lead to business opportunities and support. Importance of Welfare and Best Practices: The industry is increasingly focused on horse welfare, with initiatives aimed at promoting best breeding practices. Understanding the science behind these practices can enhance the care and training of horses. Utilizing Technology and Social Media: Leveraging social media effectively can help promote the positive aspects of horse care and training, countering negative perceptions and showcasing the good work being done in the industry. Commitment to Education and Training: Continuous learning and adapting training methods based on the horse's behavior and mental state are essential. Empathy and understanding the individual needs of each horse can lead to better training outcomes and stronger horse-human relationships. Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George dives into the three biggest mistakes equestrian businesses commonly make and offers practical advice on how to avoid them. He emphasises the importance of developing a solid pricing strategy, highlighting the need to understand competitors and differentiate offerings to ensure profitability. George also critiques the over-reliance on word-of-mouth marketing, urging listeners to embrace digital platforms and social media to expand their reach. Finally, he addresses the critical issue of valuing time and preventing burnout, encouraging business owners to consider building a supportive team as they scale. Tune in for valuable insights that can help equestrian entrepreneurs thrive in a rapidly changing industry. KEY TAKEAWAYS Poor Pricing Strategies: Many equestrian businesses fail to establish effective pricing strategies before launching. It's crucial to research competitors and understand market dynamics to set appropriate prices that reflect the value of the services offered. Overreliance on Word of Mouth: While word of mouth can be beneficial, it should not be the sole marketing strategy. Embracing digital marketing, social media, and online platforms can significantly enhance visibility and attract new clients. Valuing Time and Avoiding Burnout: Business owners often undervalue their time, leading to burnout. It's essential to price services adequately to reflect the true value of time spent and to consider building a team to share the workload. Adopting Digital Solutions: The equestrian industry is lagging in adopting digital tools and platforms. Utilizing online booking systems and social media can streamline operations and improve customer engagement. Mindset Shift: Business owners need to reframe their mindset from working for others to working for themselves. Recognizing the importance of their time and contributions is vital for long-term success and fulfillment in their business endeavors. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George provides an exciting update on Fonture Transport, their horse transport business. As they approach the end of the first quarter, the host shares plans for expansion, including a new hire and transport site in Lincolnshire and the addition of a new lorry to their fleet in Newmarket. Emphasizing the importance of setting a clear vision and smart goals, the host encourages listeners to reflect on their own business aspirations as they move into the second quarter. With a focus on actionable steps and sustainable growth, this episode aims to inspire equestrian entrepreneurs to define their goals and take meaningful strides towards achieving them. KEY TAKEAWAYS Expansion of Business: Fonture Transport is expanding its operations by opening a new hire and transport site in Lincolnshire and acquiring a new lorry to support the existing fleet in Newmarket. Importance of Vision and Goals: Setting a clear vision and smart goals is crucial for business growth. Specific, measurable, achievable, realistic, and time-bound (SMART) goals help in maintaining focus and direction. Challenges in the Equestrian Business: Running a livery or equestrian business can be challenging, and many operators get caught up in day-to-day tasks, losing sight of long-term goals and strategies. Market Awareness: Understanding the market and breeding the right type of horses is essential for business success, as some horses sell more easily and at better prices than others. Encouragement for Others: There is an open invitation for listeners to reach out for support or guidance in their own business endeavors, emphasizing a community approach to growth and success in the equestrian industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George Betson dives into the recent proposal by the Dutch House of Representatives to ban certain training aids in the equestrian world, sparked by the Party for Animals. While acknowledging the importance of animal welfare, George argues that banning tools like spurs and whips may not address the root of the problem, which lies in the misuse of these implements by individuals rather than the tools themselves. He emphasizes the need for accountability among equestrians and advocates for education to help the public understand the responsible use of training aids. The episode calls for a collective effort within the equestrian community to prioritize animal welfare and foster a better understanding of their practices, urging listeners to engage in the conversation and take action before external forces dictate the future of the sport. KEY TAKEAWAYS Proposal to Ban Training Aids: The Dutch House of Representatives has accepted a proposal to ban certain training aids in equestrian sports, including spurs and specific whips, raising concerns about the implications for animal welfare and training practices. Accountability in Equestrian Practices: The discussion emphasizes that the issue lies not with the training aids themselves but with the individuals using them. Proper education and accountability among equestrians are crucial to ensure the welfare of the animals. Potential Consequences of Banning Implements: Banning training aids may not solve the problem of animal cruelty; instead, it could push harmful practices underground, making it harder to address the real issues in the equestrian community. Importance of Education and Awareness: There is a need for equestrians to educate the public about the responsible use of training aids and the role they play in the welfare and training of horses, fostering a better understanding of the equestrian world. Call to Action for Equestrians: Equestrians are urged to prioritize the welfare of horses, act responsibly, and work together to create a positive image of the sport, ensuring that they are seen as advocates for animal welfare rather than contributors to cruelty. Relevant Resources https://www.horseandhound.co.uk/news/dutch-ban-bits-spurs-training-aids-884886  Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George sits down with Evie, the founder of Empower Change UK, who is on a mission to address body image issues and eating disorders within the equestrian industry. They discuss the significant impact of social media on young adults and the importance of fostering open conversations about these stigmatized topics. Evie shares her personal journey, from her struggles with body image during her time at equine college to her efforts in creating a supportive community through Empower Change. The episode also explores the role of role models in shaping perceptions of body image, the implications of the 20% weight rule in equestrian sports, and the need for balanced approaches to health and wellness. Tune in for an inspiring conversation about resilience, advocacy, and the importance of mental health in the equestrian world. KEY TAKEAWAYS Empower Change UK: This organization aims to raise awareness about eating disorders and body image issues within the equine industry, providing a platform for open discussions and support for young adults. Impact of Social Media: Social media can significantly influence body image perceptions, leading to anxiety around food and unhealthy comparisons. It's important to curate social media feeds to include positive and supportive content. Role of Education: Educational institutions play a crucial role in addressing body image issues. Implementing supportive measures, such as private weighing systems for students, can help reduce anxiety and stigma around weight. Balanced Approach to Health: Emphasizing strength and overall health rather than focusing solely on weight is essential. A balanced diet and mental well-being are critical for both physical performance and emotional health. Seeking Help: Individuals struggling with eating disorders should seek support from trusted peers, therapists, or organizations like BEAT Eating Disorders UK. Finding a safe community and professional help can be vital in the recovery process. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of Let's Talk Horse Business, host George sits down with professional dressage rider and horse sales expert Kirsten Maine. Kirsten shares her journey from a young equestrian to an international dressage competitor and successful business owner. She provides insight into the dressage industry, discusses her unique approach to horse sales and training, and sheds light on the challenges and rewards of managing a horse business. A significant focus of the conversation revolves around the realities of running a livery, how to structure it for sustainability, and why traditional livery models often struggle financially. Whether you’re an aspiring dressage rider, a horse owner, or someone interested in equestrian business strategies, this episode offers invaluable knowledge and practical advice. Topics Discussed: Kirsten’s background: Her early start in dressage and transition to a professional career. Running a successful horse sales and training operation. The structure of Kirsten’s business: separating livery, training, and sales. The financial and logistical challenges of running a livery yard. How Kirsten collaborates with her livery manager, Joe, to create a sustainable system. Differences in livery costs based on location and facilities. Managing livery clients' expectations and maintaining profitability. The state of the UK dressage industry and differences between the UK and European markets Advice for young riders and those looking to enter the industry. Key Quotes: “Every horse is for sale, no matter whether I like to keep them or not. At the end of the day, money is money and a horse is a horse.” “Don't try and please everybody. It doesn't work. You can put yourself out there and try and make everybody happy, but you'll only end up causing yourself loads of misery.” “People have to be realistic about what things cost. The price of bedding, feed, and hay keeps going up, and we have to charge accordingly.” “Running a livery alone isn’t profitable. That’s why I separate it from my sales and training business to ensure everything remains financially viable.” “You need to set boundaries in your livery business—don’t let clients dictate prices based on what the yard down the road is charging. Know your worth.” “Reputation is everything in this industry. It can be built over years but ruined in an instant.” Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's experiences with pitching for funding, engaging with universities, and the importance of sharing her story to resonate with others. This episode is a powerful reminder of the impact of community and the steps necessary to foster positive change in the equine industry. KEY TAKEAWAYS Empower Change's Mission: Empower Change UK focuses on addressing body image issues and disordered eating within the equine industry, aiming to support young adults in universities and colleges. Growth Strategy: The importance of viewing Empower Change as a business rather than just an emotional movement was emphasized. This perspective helps in creating a sustainable model that can cover operational costs and expand outreach. Social Media Engagement: Building a strong presence on social media platforms like Instagram is crucial for reaching a wider audience. Engaging with the community and utilizing effective strategies, such as targeted hashtags, can enhance visibility. Funding Opportunities: Participation in competitions like the Think Big Pitch at the university provides opportunities for funding and mentorship, which can help in developing the organization further. Confidence Building: Taking steps to share personal stories and experiences, such as pitching at events and engaging with audiences, is essential for building confidence and connecting with others who may benefit from the initiative. Socials https://www.instagram.com/empowerchangeuk?igsh=Y2NyNWthNTVibjl6   https://www.instagram.com/gbetson/ https://www.facebook.com/share/g/18fJqHs5Se/?mibextid=wwXIfr - Join the Community www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of Let's Talk Horse Business, we sit down with Emily, an international dressage rider who has transitioned from riding ponies to training her own horses at a competitive level. Emily shares her journey in the equestrian world, discussing her experiences with various riding disciplines, her passion for teaching, and the challenges of running a horse business. She offers valuable insights into managing a busy schedule, the importance of organization, and the significance of adapting training methods to suit individual horses. Emily also emphasizes the need for transparency in the equestrian industry and the benefits of utilizing social media for business growth. Tune in to hear her inspiring story and practical tips for aspiring riders and equestrian entrepreneurs alike. KEY TAKEAWAYS Transitioning to Business: The journey from being a rider to running a business can stem from unexpected circumstances, such as injury. Starting small, like teaching on the side, can help build confidence and clientele before fully committing to a business. Utilizing Social Media: Facebook is highlighted as a valuable tool for attracting clients, especially through local groups and recommendations. Engaging with the community online can lead to increased visibility and opportunities for clinics and lessons. Client Management: It's important to be selective with clients. Keeping clients who are consistently reliable and respectful of your time can lead to a more sustainable and enjoyable teaching experience. Emphasizing Equine Welfare: A focus on modern equine welfare practices, supported by scientific evidence, is essential. Understanding the balance between traditional methods and contemporary research can enhance horse management and training. Mindset and Resilience: Building confidence in teaching and riding comes with experience. Embracing challenges, learning from them, and maintaining a positive mindset are crucial for growth in both riding and business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George sits down with Peter from Granite Lens Media, an equestrian videographer and photographer. Peter shares his inspiring journey from working as a geohazard engineer to launching his own business in the equestrian space. He discusses the challenges and rewards of creating content for influencers, brands, and events, emphasizing the importance of building a core client base. The conversation delves into the realities of running a business, the impact of social media on the equestrian industry, and the significance of valuing one's work. Peter also reflects on his experiences filming in South Africa and Botswana, highlighting the unique opportunities that come with being part of the equestrian community. This episode is packed with insights for anyone looking to navigate the world of equestrian content creation and business. KEY TAKEAWAYS Embrace Opportunities: Taking advantage of opportunities, even if they seem risky, can lead to significant career changes and personal growth. The journey from a stable job to pursuing a passion can be rewarding, especially when supported by a network. Value Your Work: Transitioning from doing work as a favor to charging for services can be challenging. It's important to establish a pricing structure that reflects the value of your time and skills, while also being open to learning and adjusting as you gain experience. Quality Content Matters: In the competitive world of videography and photography, producing high-quality content is essential. This includes not only the visuals but also the sound quality, which can significantly impact the viewer's experience. Community Over Competition: Building relationships with other professionals in the industry can lead to collaboration and mutual support. Sharing knowledge and respecting each other's client bases fosters a positive environment, even in a competitive field. Social Media's Dual Nature: While social media can be a powerful tool for showcasing work and connecting with audiences, it also comes with challenges, such as potential negativity and misrepresentation. It's crucial to navigate these platforms thoughtfully, ensuring that the content shared reflects the true nature of the work and the industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Granite Lens Media https://granitelensmedia.com/ About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

In this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches on the success of their recent participation in the London International event, where they engaged with attendees through interactive experiences, ultimately aiming to enhance accessibility and growth within the equestrian community. KEY TAKEAWAYS Digital Transformation in Equestrian Industry: Cavago aims to transition the equestrian industry from an industrial model to a digital one, addressing the challenges of discoverability and accessibility for equestrian services. Unique Business Model: Cavago operates on a commission-based model rather than charging sign-up or monthly fees, making it financially accessible for equestrian businesses to utilize their platform. Enhanced Customer Experience: The platform allows customers to easily book and pay for equestrian services online, streamlining the process and reducing the administrative burden on service providers. Focus on Community and Collaboration: Cavago encourages equestrian businesses to work together rather than compete, fostering a community that can collectively enhance customer access to equestrian activities. Continuous Improvement and Adaptation: The technology is designed to evolve based on user feedback, with features like proposal of new time slots and rescheduling capabilities that cater to the unique needs of equestrian service providers. Socials https://www.linkedin.com/company/mycavago/  https://www.instagram.com/my_cavago https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.