Rooted in Innovation

What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.Timecodes:00:00 – Intro to Rooted in Innovation and guest Taron Young01:45 – Taron’s background and current role in building materials03:00 – Why most product launches fail: market research mistakes06:15 – Finding early adopters and incentivizing them the right way08:45 – The role of distribution and channel development10:00 – Tariffs, pricing strategy, and maintaining integrity16:25 – Understanding and influencing specifiers and builders21:45 – Holding the spec: how to protect your product from being swapped25:05 – What true market development looks like (vs. sales)27:00 – Why you need trust and long-term relationships in this business30:00 – How technology has changed sales—but not relationships34:45 – Advice for launching new products: don’t skip the research38:30 – Final thoughts: check your ego, listen, and partner wellResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Taron Young on LinkedInConnect with Dionisio Roman III on LinkedIn

In this episode of Rooted in Innovation, we sit down with Steve Parker, a seasoned civil engineer with decades of experience in property development and infrastructure. Steve takes us through the unseen yet essential role civil engineers play in making our homes and communities function smoothly. From navigating permits and stormwater regulations to understanding surveying, land development, and cost factors, Steve provides valuable insights into how homeowners, contractors, and municipalities work together to create sustainable and functional spaces. Whether you're planning a home addition, a new pool, or large-scale land development, this conversation will shed light on the often-overlooked world of civil engineering.Timecodes:00:00 - Intro to Rooted in Innovation00:27 - Welcome & Guest Introduction: Steve Parker01:25 - What is Civil Engineering & Why It Matters02:24 - How Civil Engineers Support Homeowners & Contractors04:30 - Permits: The Necessary Evil of Construction06:10 - The Growing Costs of Stormwater Management08:24 - Understanding Impervious Coverage & Drainage Issues12:57 - Why Regulations Are Getting Stricter14:25 - Sponsor Break: Tree Staple – The Smarter Way to Plant Trees15:19 - The Importance of Property Surveys in Development17:34 - Topographical Surveys: What They Are & Why They Matter20:40 - Advancements in Mapping & Civil Engineering Technology22:24 - Merging Generations in Engineering & New Innovations24:36 - Finding the Next Generation of Civil Engineers26:26 - The Complexity of Mineral Rights & Land Ownership29:26 - The Challenges of Multi-Generational Businesses30:35 - What Steve Finds Most Rewarding in His Work34:38 - Project Timelines: Why Homeowners Should Plan Ahead35:02 - Steve’s Advice for Homeowners Considering a Project37:54 - Engineering Differences Across States39:45 - Final Thoughts & Key Takeaways41:24 - Closing Remarks & Where to Find Parker EngineeringResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedIn

In this episode of Rooted in Innovation, hosted by Dionisio Roman and Mike Nusser, and sponsored by Tree Staple, we dive into the growing challenge of invasive species with environmental expert Liane DeRosa. Liane discusses the impact invasive plants and animals have on ecosystems, from habitat destruction to biodiversity loss. She shares practical strategies for combating invasive species, the importance of planting native species, and inspiring success stories of ecosystem restoration. Whether you’re a property owner, gardener, or environmental enthusiast, this episode equips you with actionable insights to protect and restore our natural world.Timecodes:0:00 – Introduction to Rooted in Innovation0:28 – Meet Leanne DeRosa: Advocate for biodiversity and environmental protection1:01 – Defining invasive species and their threats2:31 – Impact of invasive species on habitats and biodiversity3:32 – Monocultures, habitat loss, and new diseases caused by invasives5:26 – Regional examples: Florida vs. Northeast invasive species8:31 – Challenges with Brazilian pepper trees, knotweed, and bamboo12:01 – Historical context: How invasive species arrived in the U.S.15:01 – Tips for identifying and planting native species17:01 – Success stories: Ecosystem restoration after invasive removal20:31 – Herbicide use: Pros, cons, and alternatives24:31 – Practical advice for homeowners: Sustainable landscaping27:01 – Companion planting and indigenous knowledge in conservation35:01 – Closing thoughts: How you can protect biodiversity36:42 – Outro: Subscribe and stay rooted in innovationResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Liane DeRosa on LinkedIn

In this episode of Rooted in Innovation, host Mike Nusser and co-host Dionisio Roman sit down with Andrew Harrell, a leader in digital technology and landscape design, associated with the East Group, NC State University, and Sun Catcher Greenhouses. Andrew dives into the transformative role of technology in landscape architecture, sharing insights on sustainable greenhouse design, digital tools, and the intersection of data and nature. Tune in to explore the innovative ways technology is reshaping the landscapes we love.Timecodes:00:00 - Introduction to the Hosts and Guest Speaker Andrew Harrell01:12 - Andrew’s Background and Interest in Landscape Architecture02:08 - The Role of Digital Technology in Landscape Design03:40 - Integrating Engineering and Design Through Technology05:15 - Defining Parametric Design in Landscape Architecture06:26 - Data-Driven Design Trends in the AEC Industry08:01 - Impact of GIS and 3D Modeling in Current Projects10:10 - Balancing Cost and Accessibility of Technology12:09 - Influences from Family and Gardening on Career Choice15:09 - Teaching Technology at NC State17:51 - Advice for Professionals Adapting to New Technologies21:07 - Setting Standards and Maintaining Industry Communication22:28 - Passive Solar Greenhouses: A Sustainable Approach25:12 - Different Sizes and Applications for Passive Solar Greenhouses29:07 - The Importance of Technology and Sustainability in Landscape Architecture31:07 - Academic Pathways in Landscape Architecture33:10 - Closing Thoughts and Contact InformationResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Andrew Harrell on LinkedIn

In this episode of Rooted in Innovation, our hosts continue the conversation with Perry Russo, the owner of All County Irrigation. Perry shares his extensive experience and knowledge about modern irrigation systems, highlighting the technical aspects of spray heads, drip irrigation, and rotary heads. The conversation takes a look at the latest innovations in the irrigation industry, including Wi-Fi controllers and wireless solenoids, and addresses common challenges contractors and homeowners face in maintaining efficient irrigation systems. Perry provides insights on how irrigation systems are integral to maintaining landscape investments, offering practical tips and wisdom to both contractors and homeowners alike.Timecodes:00:00 – Introduction00:27 – Working with Reliable Irrigation Experts01:38 – Choosing the Right Landscapers02:24 – The Difference Between Spray Heads, Rotary Heads, and Drip Irrigation05:30 – Working with New Contractors06:13 – Adapting to New Irrigation Technologies09:13 – Wi-Fi Controllers and Remote System Management10:03 – Dealing with Customer Complaints11:21 – Homeowners Adjusting Irrigation Settings13:25 – The Importance of Proper Water Source and Backflow Preventers14:50 – Water Usage Analysis and Client Education16:17 – Favorite Irrigation Projects17:25 – Advice for Homeowners19:12 – OutroResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Perry Russo on LinkedIn

In this episode of Rooted in Innovation, our hosts sit down with Perry Russo, the owner of All County Irrigation. Perry shares his journey from college student to irrigation expert, providing insights into the technical challenges and innovations in the field. Learn how Perry’s hands-on approach and passion for design have set his company apart, and discover the latest advancements in irrigation technology that are shaping the future of landscaping.Timecodes:00:00 - Introduction00:27 - Perry Russo's Journey01:50 - Why Irrigation?03:01 - What Sets All County Irrigation Apart04:14 - The Purpose of Irrigation Systems05:15 - Innovations in Irrigation Technology07:15 - Digital Challenges and Maintenance09:13 - Design Considerations for Landscape Architects10:52 - Working with Landscape Architects12:28 - Water Source and Irrigation Needs14:27 - Dealing with Hard Water17:18 - Sponsorship Segment19:01 - Balancing Budget and QualityResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedInConnect with Perry Russo on LinkedIn

In this episode of "Rooted in Innovation," host Mike Nusser discusses the world of vegetable gardening and climate change with special guest Lorraine Mancini, a seasoned horticulturist and expert in vegetable gardening. Joined by co-hosts Jim Mancini and Dionisio Roman, Lorraine shares her Italian immigrant roots and how a small family garden growing up ignited a passion that motivated her to become a top-class vegetable gardener. She offers valuable insights on innovative gardening techniques such as companion planting, regenerative farming, and hydroponics. Lorraine also discusses practical ways to deal with pests and diseases, the impact of climate change on gardening, and common mistakes that new gardeners should avoid. Whether you're a seasoned gardener or just starting, this episode is packed with practical advice to help you succeed in your gardening endeavors.Timecodes:00:03 - Introduction and Welcoming Lorraine Mancini01:07 - Lorraine’s Background and Journey into Gardening09:24 - Innovative Gardening Techniques: Companion Planting and More17:35 - Dealing with Pests and Diseases Naturally25:26 - Common Gardening Mistakes and How to Avoid Them32:15 - Impact of Changing Climate on Gardening37:30 - Lorraine’s Personal Experiences with Climate Shifts42:16 - Practical Tips for New Gardeners47:37 - Sponsor Segment: Tree Staple49:19 - Improving Tomato Yields: Tips and Tricks54:11 - Fun Anecdotes and Closing RemarksResources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on Linkedin

Join us for a thought-provoking discussion that uncovers the ebbs and flows of industry shifts, marketing strategies, and the essence of genuine connections in business. From the subtle nuances of spec writing to the evolving role of digital tools, explore a tapestry of insights woven with personal anecdotes and practical wisdom. Whether you're a seasoned entrepreneur or a curious listener, this episode offers an engaging glimpse into the dynamic world of modern business.Timecodes:Engaging Insights and Industry Trends (00:00 - 19:59)Sales Strategies and Marketing Insights (20:00 - 23:59)Navigating Challenges and Seizing Opportunities (24:00 - 29:59)Spec Writing Dynamics and Industry Challenges (30:00 - 33:59)Privacy Concerns and Technological Impact (34:00 - 35:59)Brian’s Personal Passions: Cycling and Painting (36:00 - 39:59)Anecdotes and Entertaining Experiences (40:00 - 43:06)Resources:Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.comConnect with Jim Mancini on LinkedinConnect with Brian Miller on LinkedIn

In this episode our hosts dig into the pivotal role of relationships in business, offering firsthand experiences and practical advice for building trust and collaboration with clients and partners. From weathering economic storms to fostering resilience and strategic foresight, you will gain valuable insights into navigating the challenges of entrepreneurship. Through candid discussions and expert advice, this episode offers a roadmap for aspiring landscape entrepreneurs and seasoned business owners alike, emphasizing the significance of integrity, hard work, and continuous learning in the journey towards entrepreneurial excellence.Timecodes:(00:00 - 01:50) Introduction and Setting the Stage(19:31 - 22:39) The Importance of Relationships in Business(22:57 - 25:02) Core Principles of Relationship Building(25:30 - 31:48) Navigating Through Economic Downturns(33:47 - 38:18) Key Principles for Business Success(38:19 - 40:02) Conclusion

Join guest-host Stephen Rosenthal in this insightful episode as he sits down with the Tree Staple team - Jim Mancini, Mike Nusser, and Dionisio Roman. Discover the revolutionary landscaping product shaping the industry. Explore Tree Staple’s journey from inception to its rise as an emerging industry leader. Delve into discussions about team collaboration, marketing strategies, and faith’s role in defining the company’s mission. Examine Tree Staple’s industry impact and future prospects for valuable insights. This episode is a treasure trove of inspiration and lessons on entrepreneurship and industry disruption, whether you’re a seasoned entrepreneur or simply intrigued by innovative ventures. Timecodes and Section Chapters:(00:00 - 05:12) Introductions and Backgrounds(05:13 - 12:57) Inception of Tree Staple(12:58 - 20:34) Team Collaboration and Business Perspectives(20:35 - 29:09) Marketing Strategies and Product Development(29:10 - 35:46) Faith and Mission-Driven Business(35:47 - 42:26) Impact on the Landscaping Industry and Future OutlookResources:Want to know more about Tree Staple? Learn More