The freight landscape is transforming rapidly, and truckers who adapt will be the ones who survive and thrive. In this eye-opening conversation with industry veteran Dean Croke, we unpack how tariffs and international trade tensions are reshaping the American trucking industry. Just as signs of recovery from a prolonged freight recession appeared, new tariffs have disrupted progress. Dean highlights sharp declines in shipping volumes—especially from China through Los Angeles ports—and explains how uncertainty is forcing manufacturers into a defensive, low-volume stance. This leads to fewer loads and lower rates, but also reveals opportunities for truckers willing to specialize and adjust. Whether you're a seasoned driver or considering entering the industry, this episode offers vital strategies for staying profitable and resilient in a shifting market.
✅ Tariffs are reversing recent freight market improvements, leading to sharp declines in Pacific shipping volumes.
✅ China accounts for 50% of LA port container traffic, but volumes are dropping fast, impacting U.S. freight availability.
✅ Manufacturers are hesitant to commit, causing a "wait-and-see" effect that reduces shipping demand and rates.
✅ Opportunities exist for carriers handling specialized freight (hazmat, LTL, temperature-controlled, multi-zone shipments).
✅ Southern U.S.-Mexico border could see volume increases; northern carriers may need to pivot their market strategies.
✅ Success requires knowing your operating costs, finding a niche, and treating trucking like a business, not just a job.
✅ Simple actions, like slowing highway speeds, can significantly boost profitability through fuel savings.
✅ In a volatile market, preparation and specialization—not luck—are the keys to long-term success.
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