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63. How one hashtag sparked a global partnership movement across 96 countries
April 14, 2025 · 39 min

What if a simple coffee meetup turned into a global movement that redefined community building and connection on LinkedIn?

In a world where online networking often feels transactional and overwhelming, this episode offers a refreshing look at how grassroots connections can ignite real-world impact. If you're a professional looking to forge meaningful partnerships or build a genuine community, this conversation is packed with insights that bridge online platforms with offline purpose.

Discover how a single hashtag led to the birth of LinkedIn Local, a global movement driven by community and collaboration.Learn the critical lessons on navigating partnerships with big platforms, including the legal and brand challenges.Understand why trust, informal collaboration, and clear values are the foundation of long-lasting partnerships and community success.

Tune in now to hear how Anna McAfee transformed a simple idea into a worldwide phenomenon—and how you can build powerful, purpose-driven communities too.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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