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The Partnership Playbook: Unlock Business Growth, Build Strategic Systems, Reclaim Time

Phil Hayes-St Clair
70 episodes   Last Updated: May 02, 25
Struggling to grow your business despite trying every strategy? This podcast helps sales and marketing leaders build systems to secure high-value partnerships that unlock business growth, and reclaim time. Here’s what you’ll gain: • Identify where your partnership strategy is falling short and fix it. • Learn how to grow resilient revenue with distribution and supply chain partnerships. • Unlock innovations with product collaborations that can transform your industry. With 20+ years of experience growing companies in healthcare, biotech, aerospace, and eCommerce through partnerships, Phil Hayes-St Clair shares proven systems to help you grow predictably and minimise risk. New episodes drop every Monday, Wednesday and Friday, featuring actionable insights and interviews with top business leaders. Start today with Episode 14: The Only Test That Matters in Partnerships featuring Guy Kawasaki, and take the first step toward business growth! Learn more at philhsc.com Know a great future guest? Send them here: https://philhsc.com/expression-of-interest

Episodes

🎧 What Happens When You Bet $1 Billion on Something You Don’t Own?What if the smartest move your company could make… is backing something you don’t control?In a world where most partnerships are built around contracts and control, this episode unpacks IBM's billion-dollar bet on Linux—an open-source movement that no one owned. For today’s sales and marketing leaders, it’s a masterclass in how modern partnerships can break the mold and drive unexpected growth.Discover how to reframe what a "partner" is—and why the next big opportunity might not be another company.Learn why aligning with a trend or movement can generate more value than owning the product itself.See how investing boldly in innovation (not ownership) can unlock massive brand credibility and long-term returns.Tune in now to learn how IBM’s radical partnership strategy with Linux can reshape how you think about your own growth moves.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What if the key to unlocking business growth lies in redefining who gets to lead, and how partnerships are formed?Too often, leadership and partnership strategies are built around outdated models that exclude diverse voices and overlook the true drivers of growth: clarity, trust, and connection. In this episode:Learn how the Spectrum of Leadership Empowerment model helps individuals lead authentically and build trust that fuels business growth.Discover why clarity of self is the secret weapon to initiating powerful partnerships—internally and externally.Explore the missing link between personal leadership brand and scalable, cross-functional collaboration in global organizations.Tune in now to discover how empowered leadership and intentional partnerships can become your organization’s most valuable growth strategy.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What if the key to unlocking business growth lies in redefining who gets to lead—and how partnerships are formed?In this episode, we dive into how rethinking leadership can empower individuals and ignite high-value partnerships that scale impact across organisations.Learn how the Spectrum of Leadership Empowerment model helps individuals lead authentically and build trust that fuels business growth.Discover why clarity of self is the secret weapon to initiating powerful partnerships—internally and externally.Explore the missing link between personal leadership brand and scalable, cross-functional collaboration in global organizations.Tune in now to discover how empowered leadership and intentional partnerships can become your organization’s most valuable growth strategy.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
How do you end a business partnership without sparking drama, damaging trust, or closing doors forever?Partnerships don’t always last forever, and that’s okay. But most leaders struggle with how to gracefully exit when a collaboration no longer serves its purpose. Whether you’re shifting strategy, evolving as a brand, or just not seeing results, how you walk away can make or break your future opportunities. This episode is your playbook for managing those exits with clarity, confidence, and class.Discover a communication framework to confidently end partnerships without confusion or conflict.Learn a simple exit checklist to handle both the operational and emotional aspects of winding things down.Get actionable scripts and principles that protect your reputation, maintain relationships, and model strong leadership.Tune into this episode now and learn how to exit any partnership like a pro—preserving respect, reputation, and your future opportunities.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What if telling better stories could radically transform your business relationships and personal impact?In a world increasingly driven by data and metrics, the human element often gets lost. But when leaders and brands learn how to communicate through stories, they tap into a deeper, more emotional resonance that data alone can’t reach. Whether you're pitching a billion-dollar project or simply trying to connect with your team, storytelling is the bridge that turns understanding into action.Desire:Discover the three counterintuitive ingredients that make stories unforgettable—and why you should never cast yourself as the hero.Learn how to craft compelling narratives from a blank page, starting with your personal values and moral boundaries.Explore real-life examples, from billion-dollar submarine contracts to Olympic ads, that show how storytelling shapes trust, chemistry, and long-term success.Listen to this episode now to learn how mastering storytelling can elevate your leadership, build unshakable trust, and make your message unforgettable.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
Why do the best stories in business never start with you as the hero, and how can that truth transform your partnerships?In today’s fast-paced world of AI-driven communication and short attention spans, building meaningful connections has never been harder—or more vital. In this episode, storytelling maestro Neal Foard reveals how authentic narratives aren't just powerful—they're essential for trust, chemistry, and partnership success.Learn the three essential ingredients of stories that win hearts, influence deals, and build unshakable bonds.Discover why being relatable, not remarkable, is the secret to authentic leadership and persuasive communication.Gain battle-tested storytelling tactics to pitch ideas, lead with values, and build partnerships that actually last.Press play to master the art of storytelling in partnership and discover how to turn authentic connection into your ultimate advantage.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What makes one groundbreaking partnership soar while another stumbles in silence? Discover the key differences between success and setback in two of healthcare’s boldest collaborations.If you're leading partnerships in high-stakes industries, you're likely under pressure to move fast, deliver impact, and keep everyone aligned. But without trust and visibility, even the best intentions can backfire. This episode reveals why some partnerships break through while others break down—and how you can avoid costly missteps.Learn why credibility is your most valuable currency in complex, high-profile collaborations.Discover how shared wins build lasting legitimacy—and why they must be visible.Identify the quiet killers of great partnerships and how to spot them before they do damage.Tune into this episode now to learn the exact traits that separate a celebrated partnership from a cautionary tale—and use them to strengthen your next big move.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What if a simple coffee meetup turned into a global movement that redefined community building and connection on LinkedIn?In a world where online networking often feels transactional and overwhelming, this episode offers a refreshing look at how grassroots connections can ignite real-world impact. If you're a professional looking to forge meaningful partnerships or build a genuine community, this conversation is packed with insights that bridge online platforms with offline purpose.Discover how a single hashtag led to the birth of LinkedIn Local, a global movement driven by community and collaboration.Learn the critical lessons on navigating partnerships with big platforms, including the legal and brand challenges.Understand why trust, informal collaboration, and clear values are the foundation of long-lasting partnerships and community success.Tune in now to hear how Anna McAfee transformed a simple idea into a worldwide phenomenon—and how you can build powerful, purpose-driven communities too.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
What does it really take to turn a media obsession into a global content powerhouse — and why is the second act of your life possibly your most powerful yet?In a time when audiences are craving connection and depth, this episode dives into how podcasting has become a powerful antidote to the fast, shallow media culture. Whether you're a creator, leader, or just someone navigating career shifts, Georgie Holt's story will feel like a masterclass in passion, purpose, and reinvention.Discover how Georgie turned a fascination with media into leading roles at Cosmopolitan, Stylist, and ultimately co-founding Flight Studio, home of The Diary of a CEO.Learn why long-form content like podcasts are not just surviving but thriving — and how this medium is redefining influence, trust, and connection.Get a behind-the-scenes look at how small details (like a guest’s favorite song or custom scent) transform good interviews into unforgettable moments.Hit play now to hear how Georgie Holt's unstoppable curiosity, attention to detail, and belief in partnership are shaping the future of storytelling, one conversation at a time.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.
Is your partnership built for calm seas—or ready to adapt when the storm hits?Today’s business climate is unpredictable—and the partnerships that once felt secure might now be your biggest blind spot. If you're a sales or marketing leader navigating economic turbulence, regulatory shifts, or supply chain chaos, this episode gives you the tactical moves to evolve—not just endure.Learn the 4-step playbook to build resilience into any partnership.Hear how iconic brands like Apple, Vrbo, and American Giant turned pressure into performance.Avoid the top 3 partnership killers—silence, rigidity, and assumptions—that threaten joint success.Listen now to discover how to future-proof your most critical partnerships and lead with confidence—even when the market shifts overnight.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St Clair:Learn how to identify your ideal business partners in under 2 minutesFind me on LinkedInBook a 1:1 CallThis podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.PS - Have a guest recommendation for the show? Share this link with them.