Cultivating Business Growth

Dealing with dental insurance can feel like a never-ending maze—especially when you're unsure whether you're getting the reimbursement you deserve. In this episode, we’re joined by Adriana Steinberg of Apex Reimbursement Specialists to talk about how dental practice owners can take control of their insurance strategy and boost profitability through effective PPO fee negotiation, credentialing, and billing improvements. Topics covered in this episode: The current insurance landscape and its impact on dental revenue How PPO fee negotiation works (and why it matters) Credentialing strategies that avoid lost income Outsourced vs. in-house dental billing How to benchmark and track your reimbursement trends Connect with Adriana: https://www.apexreimbursementspecialists.com Visit us at willowcfo.com for more resources and to subscribe to our newsletter.

Hitting a financial plateau can feel like one of the most frustrating points in your business journey—you're working hard, but growth has stalled. In this episode of the Cultivating Business Growth Podcast, we’re diving into why it happens, how to recognize it early, and what you can do to break through. Megan Spicer is joined by Katina Peters, CPA and Virtual CFO, to walk through: Key indicators that your business may be plateauing Common causes like market saturation, outdated offerings, and leadership burnout How to diagnose root issues using financial data and feedback Strategic steps to get back on track, including innovation, team engagement, and optimized marketing Tools and resources like forecasting models, EOS, and SWOT analysis that support long-term growth This episode is packed with both practical insights and encouragement to help you move forward with purpose. If you’re feeling stuck, know you’re not alone—and that this is a phase you can work through with the right strategies and support. 🎧 Listen now to get inspired, take action, and regain momentum in your business growth journey. 🔗 Book a Free Discovery Call: https://willowcfo.com/contact

Fraud can happen to any dental practice—and often does. In this episode of Cultivating Business Growth, we’re joined by Susan Gunn, Certified Fraud Examiner, and a nationally recognized expert in financial systems and ethics for healthcare practices. Susan shares jaw-dropping real-world stories—including a $1.1 million embezzlement case—and provides actionable steps dentists can take to protect their practices from financial mismanagement and theft. From spotting red flags to implementing simple systems, this episode is packed with value for any dental professional looking to strengthen their operations. This is a must-listen for dental practice owners, office managers, and financial professionals who want to build a more secure and trustworthy business. 🎧 Listen now or visit willowcfo.com/podcast for more episodes and resources.

Building a Business Budget That Actually Works In Episode 163 of Cultivating Business Growth, we’re diving deep into how to create a business budget that actually works—without making your head spin. Katina Peters, Partner at Willow Virtual CFO, joins us to discuss why budgeting is essential for small businesses and how it can be your most powerful decision-making tool. We cover: Budgeting strategies for businesses that want to grow Why budgets fail—and how to fix them Simple tools and templates you can use right away How to create a budget for business that improves cash flow and long-term success Download our free strategic budget template: https://willowcfo.com/163 Want help creating your business budget or financial strategy? Schedule a free discovery call: https://willowcfo.com/contact Budgeting doesn’t have to be complicated. With the right approach, you can gain clarity, control, and confidence in your numbers—so your business can thrive.

In this episode, we’re joined by Dr. Grace Yum, founder of Mommy Dentists in Business, to explore how building a strong community and embracing leadership can help you grow a dental practice. We discuss mentorship, burnout, profitability, and how collaboration leads to greater success for women in dentistry.

In this episode of the Cultivating Business Growth Podcast, host Megan Spicer is joined by Jaime Staley, Partner and CFO at Willow Virtual CFO, to break down the often-intimidating process of creating and managing cash flow projections. Whether you’re a seasoned entrepreneur or just trying to get a better handle on your finances, this episode is designed to simplify your strategy and help you gain clarity. With real-world examples, a step-by-step walkthrough, and a free cash flow projection template, Megan and Jaime guide listeners through the essentials of cash forecasting and explain how simple it can be to get started—even if spreadsheets aren’t your thing.

When it comes to accounting for construction businesses, using a generic accounting program can result in more confusion than clarity. In this episode of the Cultivating Business Growth Podcast, host Katina Peters, CPA, CGMA, and Virtual CFO, sits down with John Meibers, Vice President and General Manager of Deltek ComputerEase, to discuss the real-world advantages of construction accounting programs built specifically for the industry. John brings over 30 years of experience in the construction software industry and shares his expert perspective on what contractors are missing out on when they don’t use purpose-built software. From managing real-time job costing to navigating complex payroll and change orders, this episode is a must-listen for contractors, CFOs, and accounting professionals who work with construction clients.

Today, we’re diving into a fundamental topic for every business owner: what is cash flow management and why is it important? To help us unpack this, we’re thrilled to welcome back our resident cash flow expert, Jaime Staley. Known affectionately as the 'Cash Flow Queen,' Jaime brings her wealth of knowledge to help business owners take control of their finances and build a more secure future. Cash flow management is one of the most critical aspects of running a business, yet it’s often overlooked or misunderstood. This episode will break down what cash flow management really means, why businesses struggle with it, how better management can save time and reduce stress, and the benefits of outsourcing cash flow management to experts.

We are so excited to welcome Joe Saul-Sehy for episode 158! Joe is a seasoned financial expert with a background as a financial advisor and co-host of the award-winning Stacking Benjamins podcast, where he dives into personal finance topics with a fun and approachable style. Joe’s experience and insight make him a trusted voice for those seeking financial wisdom, especially business owners looking to balance their personal and business financial health. In today’s episode, Joe will share valuable strategies to help you leverage personal financial management to support your business growth. 

Tax season is a time of high stress for many business owners. The fear of the unknown, looming deadlines, and last-minute scrambling often create unnecessary anxiety. However, with proper tax planning and organization, you can significantly reduce the stress associated with this time of year. In episode #157 of the Cultivating Business Growthpodcast, host Megan Spicer is joined by Katina Peters, Partner, CPA, and CFO at PJS & Co. CPAs, to discuss how business owners can prepare for tax season efficiently and proactively.