Let's Talk Dog Business

In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul work with an animal you benefit too. It enables you to recogniseyour feelings, explore why you have them and address the negative feelings that areholding you back.KEY TAKEAWAYS• We need to support our dogs emotionally, physically, spiritually and connectthem to nature.• Dogs are very much individuals, and when you connect with them through soulwork you fully understand what each dog needs.• When you work with dogs on a spiritual level, you engage more with your ownfeelings and do the soul work you need.• Most business owners who are struggling are held back by limiting beliefs thatcan be addressed and neutralised through soul work.• When you feel (sense a charge) something, pause and explore that feeling,understand why you feel that way.• If you keep giving yourself a hard time, you are going to also do that to youranimals. Stop beating yourself up.• Dogs live in the moment, which is one of the reasons they are so joyful.• Connecting deeply and profoundly with the dogs and people you help makesyou a far better trainer or dog carer.• Everyone has both an internal and external purpose.• Dogs are the epitome of unconditional love; they help us to learn to also loveourselves unconditionally.• Only being happy when your dog does something you like is very controlling.• Everything is interconnected, what you feel and think unconsciously impactseveryone and everything around us.• Be curious about what others believe and why. BEST MOMENTS“I work with dogs, but I am not a dog trainer .”“I believe that everything is connected to us, and everything is speaking to us.”“They bring us back into our hearts, where we can start to feel again and heal.”“Animals represent the authentic side of us.” “It literally is like Pac Man chasing you for the rest of your life .”“Be curious.”“When we create a business, it is our consciousness that is attached to it.”“The longest journey you will ever go on is the distance from your head to your heart.”GUEST RESOURCEShttps://kachinacanine.comhttps://www.facebook.com/kachinacaninehttps://www.instagram.com/kachina_canine_wellnesshttps://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry.Jo, with a background in corporate business, and Vicky, a dedicated advocate forrescue organisations, form an unstoppable team. Beyond the mic, their lives are awhirlwind – managing two successful businesses, pursuing a full-time universitydegree, and parenting two little ones under four. Each of their homes combined is alively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.   They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new markets for you. Using real world examples, Jo & Vicky explain how taking this approach enables you to make more money faster, helps you to keep things fresh, learn, spot trends and provide additional support for your customers at no extra cost. KEY TAKEAWAYS   JV stands for Joint Venture – a collaboration that benefits all of the businesses involved. Collaborating with other businesses improves your reach and enables you to serve your clients better. Don´t view other local dog businesses as competitors. See them as potential business partners. Many business owners unintentionally participate in joint ventures. But actively seeking them out is by far the best way to benefit. Promoting products you believe in and securing a discount for what you buy for your business or dogs, is a simple example of a JV. Being able to recommend another dog business e.g. A reliable groomer to your audience or customers is very positive for all 3 parties.  Even if they work differently from you, still consider partnering up with other dog businesses. The chances are they are serving a slightly different customer base from you. Collaborating with other dog businesses is a great way to learn new ways of doing things and spot trends early. Working with other businesses in your area is an effective way to build your reputation and brand. Think outside the box, not all collaborations have to be with dog businesses. You could partner with a park based food stand to attract a group of dog owners to experience a free agility session or just a meetup you attend. BEST MOMENTS “Look to collaborate with other businesses that will align and support what it is you are trying to achieve.” “JVS should always be a win-win.” “We actively invite people into our group to speak that are our direct competitors.” “It´s about nurturing those relationships, building the trust.” “Your JV stuff doesn't always have to be a pet product.” “So much can be said for just going and having a chat with someone.” “You're going to help people off the back of the money thing.” “Ultimately, you can make it a win-win, if you understand one another.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business. KEY TAKEAWAYS   Regardless of whether you are creating an in-person service, or a remote or online course, focus on solving the problem for your customers.  Most passive income streams are not as passive as you expect them to be. If you write a book or worksheets, you´ve got to continually promote them. Converting an audience into buyers is hard; even if they are highly engaged and motivated, only about 1 in 100 will buy, and only after you have taken the time to persuade them. Courses can generate passive income, but they are rarely 100% hands off. Business to business courses are generally more profitable than business to consumer courses, but they are still not passive. People expect some level of support. The best way to generate income, including semi-passive, is to truly understand your customer´s pain points and provide a solution that works. Doing your market research ensures that there is enough demand. Jo & Vicky share several great ways to do this. If you find a good market, go for it, get your product or service out there asap, don´t worry about it being perfect right out of the gate. Don´t try to copy what other far more mature dog businesses are doing. Putting together a decent launch programme is time consuming, but essential. Adding value to your one-on-one course can work e.g. Providing access to reminder lessons or a more detailed explanation of something you teach. Game-based, easy to consume, bite sized training is currently selling well. BEST MOMENTS “Everyone likes a bit of passive income.” “I actually feel like passive income, or semi-passive income, however you want to look at it, is harder work than just getting out there and doing the thing.” “One person out of 100 is likely to buy, and that´s the reality.” “If you are going in from scratch wanting to build that passive side of it, the work involved isn’t going to feel passive.” “You need a big audience to make the evergreen side work.” “Gamification is a big thing this year, alongside your personal brand.” “You still get an income, you still get to absorb and help as many people as possible through the business, not through you burning out.”   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.   Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales.   To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point. KEY TAKEAWAYS   A sales page is very different from other types of webpages. Talk directly to the type of customer you are there to help. Focus on what you can do for them.  Stop talking about yourself, your years of experience, etc. It switches people off.  You don´t need to constantly justify yourself. Use testimonials and case studies to do that. Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help. Some people read every word; others skim read. Adam explains how to engage both types of readers. Avoid jargon so Joe Public can understand. The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars. Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life. Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them. Anticipate and address objections.  Create a sales page for each service.  Tempt people onto your mailing list so you can convert them into customers later. BEST MOMENTS “As soon as you start talking about you, then, you are switching people off.” “It is impactful because people feel you are talking to them directly.” “Showing not telling is best.” “As a consumer …. I just want to know what you can do for me and what I need to do next.” “A good sales page makes the price less important.” “Simple is smart, complicated is stupid.” “The simpler the language is, the simpler it is to navigate, the better results you'll get.”   EPISODE RESOURCES Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing  https://hemingwayapp.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness   Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge. KEY TAKEAWAYS The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year. When it comes to strategy, you need to know what to implement at the right time for the stage your business is at. If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy. Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue. Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing. Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back. Regularly reviewing where you are and where you want to go ensures you are always striving for the right things. Keep your accounts up to date and do the analysis. Every time you put out an ad or post, track how well it works. If a marketing method is working, double down on it.  Don´t be afraid of spending money on advertising that provides good ROI. There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book. Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples. Be careful about employing people. A lot of businesses do this too soon.   BEST MOMENTS “As soon as you start pushing past that 100k mark, that's when the strategy needs to change.” “You have to reassess as you start to grow.”  “So many businesses purposely cap their earnings so they don't go over that VAT.” “Start building up a bank of assets.” “You need to have multiple sources of income.” “They all supplement and support one another, whilst being a standalone product in their own right.” “It´s all about knowing who you are as a business.” “Really look at the data. Look at what your customers are saying.” “Get all of the knowledge that's in your head down onto something.”   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.  

In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business. Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how to be honest with yourself about progress and recognise when it is time to tweak what you are doing. KEY TAKEAWAYS Sustainable change takes time. Be consistent and patient. If you are not, nothing will change. Be honest with yourself about how much you are doing to change things. Often, when you look at the data you will realise that your efforts are too limited. Use measurable data to monitor how effective what you are doing is. We are all guilty of shiny object syndrome e.g. buying a course, starting strong, but being distracted by another course before we have taken action on the first one. Accept that making a change usually means a bit of discomfort. Cold calling is hard but very effective. Once you get comfortable with it, do it regularly, so that you never lose the skill. Stop using the “nothing works” excuse. If others are finding success you can too. Fear of rejection is normal, but don´t let it stop you. The more often you get rejected, the more resilient you become and the less it will bother you. Having a strong purpose and regularly reminding yourself of it will push you outside of your comfort zone and get you results. Sometimes hiring someone to do the day-to-day tasks is the change that you need to make.    BEST MOMENTS “What have you identified that you'd like a different outcome for?” “What's the motivation behind wanting the change? And is the motivation high enough?” “You have to keep stepping out of that comfort zone if you genuinely want something to change.” “Social media… is the best form of advertising you will ever get. However, it is not the only form.” “I´d say there is an element of magpieing, because we are only human…there´s the little shiny object thing.”   EPISODE RESOURCES Hannah Molloy episode - https://podcasts.apple.com/gb/podcast/how-knowing-your-why-and-developing-your-character/id1727170978?i=1000655605787   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs. They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change.   KEY TAKEAWAYS If you are not spending the time understanding your customer and your audience, you are going to fail. When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation. If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how. Negativity is toxic, it drastically slows down growth. A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions. Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them. Every business is different, so, never work with a mentor that only offers you cookie cutter solutions. Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to. A good mentor will push you but also know when to hang back and let you move forward in your own way. Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up. BEST MOMENTS “We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.” “I genuinely don’t think you can separate yourself from your business.” “You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “ “A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.” “Ask as many questions as you can to figure out how that person actually feels.” “If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.”   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers. They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much money, and once again enjoy yourwork. This episode includes a process you can use to determine what the right price point is for your business. KEY TAKEAWAYS  If your business does not make a profit, it will fold, and you will not be able to helpany more dogs. When your price point is high enough to cover all of your overheads and pay you adecent wage, you work fewer hours and have the energy to help other groups of dog owners who are in dire need.  Everyone makes choices about how much they want to pay for things e.g. someonewho can afford a Range Rover might decide to buy a Kia instead. Your customers can choose to pay your prices or look for someone cheaper. Somemay even pay more than you charge to use a trainer that is closer to their home. Most people have already spent thousands on buying their dog and what it needsand are only too happy to invest more in training. Knowing your numbers is the first step in identifying the right price point for yourbusiness. One-off classes are rarely cost effective or sustainable for a business. Jo and Vicky explain why and what to do instead. High levels of customer retention make it far easier to stay profitable. Having a high price point does not mean you cannot help those dog owners who arestruggling to make ends meet. It actually enables you to help more of them.  Look at how you feel about money, it has a huge impact on how you show up andyour ability to ask for what you are worth. BEST MOMENTS “Be yourself, offer the service that you believe is right.”“Stop using the word charging … it has a negative connotation .” “Those businesses that have really good customer retention are the ones that succeed .”“If you don't go in with a higher ticket model, you're going to be stuck really quickly .”“The few that are willing to pay the higher investment allow you to be accessible to nearlyeverybody you want to be.”“If you genuinely want to be accessible to everyone, you have to make sure that the business is looked after.” SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo,with a background in corporate business, and Vicky, a dedicated advocate for rescueorganisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind –managing two successful businesses, pursuing a full-time university degree, and parentingtwo little ones under four. Each of their homes combined is a lively menagerie, housing fivedogs and an abundance of chickens.

In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide. Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable.  KEY TAKEAWAYS When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling. If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t  know who your ideal client is. If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work. If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you. Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client. Don´t stretch yourself too thin.  You can´t be all things to all people and do too many things at once. Over delivering is exhausting, which makes it harder to do your job well. Get the balance right. Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective. Don’t take your business or client´s problems home with you.   BEST MOMENTS “If you know who your ideal client is, you attract the right people.” “I don't know a dog trainer that doesn't over deliver.” “Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.” “Make consistent efforts in the right direction.” “Use that avatar to really identify who your business is there to serve.” “I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.” “Overwhelm comes with trying to do too many things.· “You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport. Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more. KEY TAKEAWAYS Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it. Hooper is a low impact sport that dogs can play throughout most of their lives. The sport engages your dog mentally as well as physically. You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence. The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone. Hoopers equipment is inexpensive and easily fits into a car boot. Regardless of how good your idea is, turning it into a business is hard. Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things. The right business mentor will enable you to cut through the noise and get things right first time. Be yourself and you will attract the right clients. Your personal brand is important. Being authentic is vital. Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that. Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway.   BEST MOMENTS “This is a really cool sport because all dogs can do it.” “It is like croquet with a dog - without the flamingos.” “As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.” “If you don't love what you're trying to get out to the world, no one else is going to love it.” “Your journey has been so much about your mindset and about where those blockers and fears come from.” “Butterflies are not a bad thing, they mean you care.”    ABOUT THE GUEST https://www.caninehoopersworld.com https://www.tiktok.com/@caninehoopersworld https://www.facebook.com/caninehoopersworld https://www.facebook.com/carrieanne.bush     SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness     Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705       ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.