The AI Marketer's Playbook

How do large enterprises navigate the fast-changing world of AI? Audrey Chia sits down with Andrejs Karpovs, an Oracle veteran and AI educator, to explore the challenges and strategies behind enterprise AI transformation. From ROI-driven adoption frameworks to integrating AI agents with human oversight, Karpovs shares valuable lessons learned from the front lines. He also offers advice for professionals looking to build their AI muscle without getting lost in the hype. This is a must-listen for anyone balancing innovation with enterprise-scale realities.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What does it really take to get teams excited about AI? Audrey Chia speaks with Dajana Achelpohl, former Google and PayPal leader turned founder of AI Changemaker, about the real challenges behind AI adoption. Dajana breaks down her AI Building Blocks exercise — a hands-on approach to helping teams identify use cases, overcome fear, and start using AI with confidence. She also shares how leaders can bridge the gap between strategy and implementation, and why starting small with real problems can lead to lasting change.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of the AI Marketer’s Playbook, host Audrey Chia speaks with AI automation specialist and low-code consultant Nadia Privalikhina. With a decade in software development, Nadia now helps entrepreneurs and service-based businesses streamline their operations using AI. From content creation to client prospecting, she shares practical examples of how automation can save hundreds of hours annually. Discover the difference between AI tools and true automation, and learn when not to automate—like building real human relationships. Plus, get a behind-the-scenes look at how Nadia built a system that turns voice notes into fully AI-generated short-form videos.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Nicole Leffer, seasoned marketing leader and AI consultant, joins Audrey Chia on the AI Marketers Playbook to unpack how generative AI is revolutionizing marketing workflows. From early adoption in 2021 to advanced automations today, Leffer shares her journey, favorite tools, and how teams—from lean startups to Fortune 500s—can use AI to scale content, drive efficiency, and boost performance. She dives into real-world use cases, how to avoid common pitfalls like hallucinations, and why focusing on just one AI tool can transform your strategy. Tune in for practical tips and a peek into the future of AI agents in B2B.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketer’s Playbook, Audrey interviews Heather Murray, founder of AI for Non-Techies and Top 20 MarTech influencer. Heather shares her journey from running a marketing agency to building a thriving AI education platform. She opens up about generating $75M in client pipeline using hyper-personalized AI workflows—without writing a single line of code. Heather breaks down her early experiments with tools like Crystal Nose and how she now builds end-to-end AI-powered sales and marketing systems using platforms like Claude, ChatGPT, Humantic, and Clay.Heather also walks through a live hyper-personalization demo, showing how to go from a cold LinkedIn list to deeply personalized outreach paired with custom lead magnets—at scale. The episode is packed with practical advice for marketers, business owners, and copywriters looking to integrate AI into their workflows without losing their human touch.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode, Audrey Chia interviews Pooja Jain, founder of PowerUp AI, to unpack how businesses can implement AI without tech overwhelm. With over 8 years of experience in AI automation (including stints at P&G, Henkel, and AI startups), Pooja shares how AI now handles 70% of her business grunt work, freeing her to focus on high-value tasks.She walks through how she trains senior executives, identifies high-ROI AI use cases, and leverages no-code tools and custom agents (like one built with Relevance AI) to automate proposals, content creation, and market research.The episode includes a live demo of a powerful competitor research agent and wraps with a reminder: start with your business problems, not the tools.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

AI is transforming content creation and sales, but how can businesses use it effectively? MJ Jaindl, CRO at Miva, shares his journey from LinkedIn beginner to thought leader, using AI to streamline content while maintaining authenticity. He breaks down how social selling is replacing traditional B2B tactics and why companies should empower employees to build personal brands. Learn how AI tools like ChatGPT and EasyGen can help you create high-quality, high-impact content in minutes. If you're in sales, marketing, or leadership, this episode is packed with actionable insights to grow your brand and business.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What happens when you merge AI, branding, and content strategy? Marketing leader Drew Brucker has the answers. As the Head of Brand and Content at Goldcast, he’s helped brands leverage AI for everything from custom visuals to high-impact video marketing. In this episode of AI Marketer's playbook, he shares how startups and enterprises alike can use AI to scale content, empower internal creators, and boost brand differentiation. Plus, get his take on where AI-driven creativity is headed—and why curation, not just creation, will be the ultimate skill of the future.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What if you could generate a full sales pipeline without hiring SDRs? Lanny Heiz, founder of Enablement, has done just that—scaling to $150K/month in revenue using AI-driven automation. In this episode, he shares how he transitioned from manual outreach to an allbound approach powered by AI agents. Lanny also breaks down his workflow, from content-driven lead generation to AI-personalized outreach, and discusses the future of sales automation. If you're in sales or marketing, this conversation is packed with actionable insights on the future of AI in go-to-market strategies.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

How is AI revolutionizing search engine optimization? Marketing consultant Anna York joins The AI Marketer’s Playbook to break down the biggest shifts in SEO— from AI-powered research tools to optimizing content for conversational search engines like ChatGPT. Host Audrey Chia and Anna discuss LinkedIn SEO, AI-driven content automation, and how businesses can use AI agents to uncover valuable search trends. Plus, Anna shares why generic AI-generated content won’t cut it anymore and how brands can make their content more human and engaging. If you want to stay ahead in the digital marketing game, this episode is a must-listen!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome